Content is the back-born of a website. Still it doesn't mean than your page has at least 200-300 words. The nature of content will vary with sites. You can add content about your product or service. Well known brands normally get high traffic even if they have minimum content because their strong brand brings plenty of natural links to the site. There are hundreds of ways to obtain targeted search engine traffic. Every site is distinctive and you have to decide what will relevant for you. Your success is in converting your visitors to your customers.