Matt Cutts WordCamp Transcript

I was going to ask how many power bloggers there are but I think there are few power bloggers, how many people are relatively new bloggers, your 1st Wordcamp etc. There is a good reason why you might care what I have to say which is I am the head of web spam or anti-web spam team at Google so 90% of the WordPress blogs I see looks like these, they didn’t even change the base templates.

 Most of the spam that I see looks like this wordpress is such a powerful tool even the spammers use it too so I have seen a lot of really bad blogs also seen a lot of Google sites and I want to give you some tips on what might need if you want to be crawled by Google.

First off though let me ask you why do you blog? To be read what you get out of it? Tim was talking about this before I get access, I never thought about this before I made this list and I want to update this from the back stage. Oh yeah you want something out of blogging

Fame, Access, Attention, Money, Rankings etc. I want something great but not everyone wants something from blogging some people are doing it for fun and if you are doing it for fun you need to be creative right I fully support you to post about cat pictures. Yeah anybody posting? Rock on right? I do it; this is emmy, my cat emmy this picture is what lead me to adopt emmy because she is so cute, ever since she was a kid she likes to lie down on things she was grumpy when I got up I didn’t lift her but she was ready to be crouched like a crawler bear so all she wants to do is lie on so look at her, it’s ok to cat blog infact we have 2 blogs and both like to be perched on me and infact when I was blogging both cats want to be perched on me.

So if you are a cat blogger if you want to keep up with your family you want to write about cats congrats yours happy, you’ve won you don’t need me you don’t need advice from anybody.Whatever you want to do you are doing it but most people want something from their blog, the No.1 request I hear is ” I want to do better in Google” so if you are a cat blogger if you just post power to you but the rest of this session we will see how to do better in Google.

Now this is kind of a raw statement. WordPress takes care of 80-90% of Search Engine Optimization (SEO) when I say that what I mean is the mechanics of search engine optimization. And by that we talk about how crawlable a website is you will see that how many big old sites through up a big flash or block a page in robots.txt file which we can’t even crawl it. So by using wordpress you have already taken a big step, WordPress is a fantastic piece of software but you can do a few things that you can do to optimize it so I know it’s great.

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