Matt Cutts WordCamp Transcript Part-5

Now this is my favorite slide in entire talk because I am going to tell you the real true deep sea type of blog and that is Katamari. Has anybody played katamari, so what is katamari its a Japanese game where you start with prints, the prints have what you call a katamari and its only 3 cm tall and he roles up things. It rolls up paper clicks it rolls up recordings eventually it can hold up a block it can hold up a big gum.

And when you are done you have Katamari 100s of meters tall and you can roll up buildings, roads in 100s. And when you see these people roll up buildings they scream aiyaaaaa. Lot of people play katamari, I play katamari and I love it. Ok the Katamari Philosophy is this. Start small start in a niche where you can do well and that might be a very small niche it might be a small niche like how to put a default printer in Firefox or Linux. But then build up, build up, build up and you will make it big don’t over reach. In Katamari when you roll up a thing you can’t role up skyscraper in a thing you need to start from scratch and get there gradually. If somebody tells you that you will be the NO.1 Gadget blogger in 3 days and you can be engadget.com in 3 days laugh at them and send them packing. It doesn’t work that way, but one thing in Katamari is you always roll and make it bigger. You always make it role and make bigger and bigger things. So if you want to be a real good gadget blogger start out with a small niche ok i am going to write about a particular type of phone.

The Google android or the blackberry or the palm creak. And then you can work on en-beginning, En-beginning that niche write about more and more important things and bigger niches and over time people get to know you people tend to link to you people start thinking and reading about your blog, people start sending links your way. Then later people start sending things your way and life is good. The katamari philosophy works very well. What else we can do about gaining reputation. Oh yeah this is the only slide where i have cool dissolves and stuff. There are so many other ways you can get links you can provide useful service.

There is a law professor named Eric Goldman. He is a blawger you guys ever heard of blawgers? The law blawgers yeah I like it, he wrote about how people have adwords trademark policy but not everybody cares about that but he got his niche, he knows better he is a law professor he knows things that regular people do not know. So you can provide useful things like a newsletter. Original research or reporting is huge there is a guy who writes about search his name is Danny Sullivan he is very respected because he has written about search for more than 10 years and one thing he does is like what is the spam level at Gmail, Yahoo and hotmail and for a month he tracks all the spam that he got which will be the most annoying thing to do in the world correct?

Here is another 400 spams and here is another 800 spams this day, he tracked it at the end of 30 days he was able to say which service had less spam. It was gmail, YES; . But that was great original research anybody could have done it, anybody could have monitored the spam folder and would have done that. Now have people heard of louis grey? Yeah he is a great writer, one way he does is he looks at his referrals and referrals are like search engine logs, like web logs where people are coming from where they are visiting from. And he does notice some strange useragents like readburner and he is like what they heck is readburner and blogs about it and in 2 days people notices it and they say yeah we are trying a totally new service and you found us out. And he did that in like 3 times in a row. So just by looking at the bots, the bots that was visiting his site he was able to bring really cool stuff and from there he really just hustled his blog. I like blog and respect it a lot.

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Matt Cutts WordCamp Transcript   |  Matt Cutts WordCamp Transcript Part-1  |  Matt Cutts WordCamp Transcript Part-2  |  Matt Cutts WordCamp Transcript Part-3  |  Matt Cutts WordCamp Transcript Part-4  |  Matt Cutts WordCamp Transcript Part-6  |  Matt Cutts WordCamp Transcript Part-7  |  Matt Cutts WordCamp Transcript Part-8

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