Keyword Difficulty

There is a widespread perception that the best way to obtain high search engine rankings is by deployment of the keywords. But most of them seldom realize how many sites are similarly competing for rankings with same set of keywords – if not better ones. It is well known that the content of any page on a website is prepared with the intention to obtain high rankings and this is made possible by repeated use of the targeted keywords.

Most website owners fail to realize the difficulty of identifying the keywords they are targeting. It is a fact that there are a lot of websites that are not making money due to the wrong choice of keywords.

The choice of the right keywords is the first and most critical step to a successful SEO campaign.

If you fail in this effort, the chances are you will be simply frittering away your client's money and time.

There are three known parameters to determine which keywords to be used for SEO.

what are the words the visitors will be having in mind while searching.
which likely keywords that the competitors would have chosen
which are the keywords that you feel best describe your site

The process may be tedious and vexatious but the effort is certainly worth the bother. First of all, prepare a long and elaborate list of all the productive keywords you can do this by using Keyword Tool. It will not merely do if you have chosen the most popular keywords but it would serve well if you also choose keywords for which top positioning is more achievable.

Please note that if there is stiff competition for the keywords you have chosen, chances are you will hardly be able to place your site amongst the top ten results. Every SEO knows he should appear on the first page - or at best, on the second page of the organic search results. Otherwise one has to think again if the potential gain from optimization for those particular words is worth the effort.

Of course, it creates heartburn when you realize that all lucrative keywords are already used up. Under these circumstances, it is prudent to scout for low-volume search keywords than high-volume ones as you will have less competition. The SEO experts confirm that it is possible with less effort to achieve much better results with low-volume search keywords than the high-volume search words.

Example of high and low volume keywords:

When starting an SEO campaign one of the most daunting tasks is finding the most appropriate yet competitive keywords that are central to the search engine optimization campaign. Having a competitive and appropriate keyword will ensure quality traffic that could give a higher rate of conversion. The one assured way to estimate how difficult it would be to rank well for a particular keyword is by using the appropriate tools.If you take pains to search the Web, you will see several keyword difficulty tools.

http://www.seochat.com/seo-tools/keyword-difficulty/

For other keyword related tools just click here for Search Egine Genie Keyword Tools.

The keyword difficulty tool is, in most cases, a user-friendly tool and it only asks the user to input a certain keyword and the keyword difficulty tool will then display the difficulty rating of such keyword. It is an acknowledged fact that keyword difficulty tool is the reason why SEO companies and SEO consultants and even start up SEO agents are successful in finding the most competitive keywords. The keyword difficulty tool has the ability to help the SEO agent to come up with an accurate, appropriate and most of all competitive keyword.

Some tools available for the keyword search include:

Seochat’s Keyword Difficulty Tool

These different tools will provide unlimited keywords and terms to increase the traffic to your site and therefore it is best to use all of them. Choosing more than one tool is not for wasting valuable time. If you choose only one tool, you will certainly finish your research faster but having different results that each tool is expected to give, you will be in a position to double check before you start the optimization itself.

The keyword difficulty tool is used to analyze the competitiveness of a particular search term or phrase. This tool gives you a percentage score and provides a detailed analysis of the top ranking sites. In other words, this tool will help you determine how difficult it will be to rank for a particular term.

You can also find a couple of other keyword difficulty tools, if you visit Google. You may want to bookmark some of these tools for future use as well. They will be very useful to monitor possible changes on the keyword difficulty landscape. After you have optimized your site for the keywords you have selected, it will be a good idea to occasionally check again the difficulty of the keywords you have already optimized for.

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