Labels: google images

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Google webmaster central blog had been posting some interesting stuff on 404s for a while this time they had a posting on 404 errors on how they treat 410 errors. According to the official Google webmaster blog 410 errors are treated the same way as a 404 error. More from the webmaster blog:

How do you treat the response code 410 "Gone"?
Just like a 404.

Do you index content or follow links from a page with a 404 response code?
We aim to understand as much as possible about your site and its content. So while we wouldn't want to show a hard 404 to users in search results, we may utilize a 404's content or links if it's detected as a signal to help us better understand your site.Keep in mind that if you want links crawled or content indexed, it's far more beneficial to include them in a non-404 page.

What about 404s with a 10-second meta refresh?

Yahoo! currently utilizes this method on their 404s. They respond with a 404, but the 404 content also shows We feel this technique is fine because it reduces confusion by giving users 10 seconds to make a new selection, only offering the homepage after 10 seconds without the user's input.

Should I 301-redirect misspelled 404s to the correct URL?

Redirecting/301-ing 404s is a good idea when it's helpful to users (i.e. not confusing like soft 404s). For instance, if you notice that the Crawl Errors of Webmaster Tools shows a 404 for a misspelled version of your URL, feel free to 301 the misspelled version of the URL to the correct version.For example, if we saw this 404 in Crawl Errors:http://www.google.com/webmsters <-- typo for "webmasters"we may first correct the typo if it exists on our own site, then 301 the URL to the correct version (as the broken link may occur elsewhere on the web):http://www.google.com/webmasters

Have you guys seen any good 404s?

Yes, we have! (Confession: no one asked us this question, but few things are as fun to discuss as response codes. :) We've put together a list of some of our favorite 404 pages. If you have more 404-related questions, let us know, and thanks for joining us for 404 week!

Labels: Google Blog

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Google , Yahoo and MSN have been accused of allowing sex selection ads in their sponsored results. Dr. Sabu Mathew George filed a writ petition highlighting the violation of Preconception and Prenatal Diagnostic Techniques Act by the websites. Particularly Yahoo, Google and MSN were accused of allowing ads to run despite of repeated warning notice sent to them.

As per the article

"The Supreme Court on Wednesday issued notice to the Centre, Google India, Yahoo India and Microsoft Corporation on a petition seeking a ban on popular online search engines promoting sex selection techniques.
A three-Judge Bench of Chief Justice K.G. Balakrishnan and Justices P. Sathasivam and J.M. Panchal issued notice on a writ petition filed by Dr. Sabu Mathew George highlighting the violation of Preconception and Prenatal Diagnostic Techniques Act by the websites.
Counsel Sanjay Parikh submitted that despite bringing the websites to the notice of the departments concerned, no steps were taken to block them. He said the petition was filed for full and effective implementation of the Act.
He sought a direction to the Centre to block all websites, including those of Google, Yahoo and Microsoft, that violated the Act.
Dr. George wanted a direction to the Centre to take punitive and deterrent action against these three companies. "

source: hindu.com/2008/08/14/stories/2008081459841300.htm

Labels: Other Search Information

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A webmaster world member complains about the domination of Yahoo answers. Yahoo answers a platform where users can ask questions and other experts in same field can answer the question. The person who asks the question has the option to decide which one is the relevant answer based on votes or by experience of the posting expert.

Today Yahoo answers is the NO.1 site for getting solutions from experts. We have forums for all topics but Yahoo answers have provided a clean solution to problems.

Sandy of webmasterworld asks

"Since last few months we had been observing this.. hopefully others can clarify more. We used to get decent results from yahoo search engine to some topics on our site but lately yahoo answers is ranking on top results for same phrases and keywords today.
No way to get on top ahead of yahoo answers now for those phrases "

Well as with any search engine the quality of the domain and the internal linking plays a important role in search engine rankings. Yahoo answers have an excellent internal linking and they are bound to dominate the results if the contents are unique. I feel that is what he is saying. There is nothing much he can do to fight against yahoo answers. One way he can try is to improve the content quality of his site and get more stronger links. Yahoo answers loose value over a period of time and i am sure his site will be on top once the power of the Yahoo answers topic fades off.

SEG

Labels: Yahoo

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This blog is all about of how to start a multilingual site & various pros in having a multilingual site. Multilingual site is a site where a person can have a site in different languages. But the first thing you’ll want to consider is if it makes sense for you to acquire country-specific top-level domains (TLD) for all the countries you plan to serve. This option is beneficial if you want to target the countries that each TLD is allied with, a method known as geo targeting. Geo targeting is different from language targeting. Geo targeting refers to the sites whose main target is in a particular region/location in the world & it allows you to lay down different geographic targets for different subdirectories or sub domains (e.g., /de/ for Germany). Where as language targeting is one which targets to reach all speakers of a particular language around the world & where you probably don't want to limit yourself to a specific geographic location. In this case you don’t want to use the geographic target tool. Since its difficult to maintain & update multiple domains, its better to buy one non-country-specific domain, which hosts all the different versions of your website. In this case, there are two options which are recommended:
First option is to place the content of every language in a different sub domain. For our example, you would have en.example.com, de.example.com, and es.example.com.
Second option is to place the content of every language in a different subdirectory. This is easier to handle when updating & maintaining your site. For our example, you would have example.com/en/, example.com/de/, and example.com/es/.
There may arise a doubt for some that when same content is posted in different languages then will it result to a duplicate one?? Definitely not, but you should make sure that your site is well organized. And always avoid mixing languages on each page as this may confuse Googlebot as well as your users. It’s always good to have navigation & content in same language on each page. You can also know how many of your pages are recognized in a certain language by performing a language specific site search. Multilingual site is a benefit to the owner of the site & to the visitors of the site as they get information in their language. For example: when a person wants to know fashion designing institutions in London then he may type that query in search along with the language he needs the page to be displayed in. He feels so comfortable when he gets the information in the language he knows & understand.

Official post http://googlewebmastercentral.blogspot.com/2008/08/how-to-start-multilingual-site.html

Labels: Google, Google Blog

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Webmaster center has launched a new data on august 6th called crawl error & back link reports. The below information tells how the site owners can use the launched data.

Last fall when webmaster center launched the Live Search Webmaster Center in beta, the goal was to establish a long term relationship with webmasters and help them achieve their goals by addressing the most common questions we hear, and help them understand how Live Search sees their site. In an effort to improve upon those goals, today they've have launched a significant update to our Webmaster Center and brought the Center out of Beta! This update includes several new features that provide webmasters more information about how Live Search is crawling and indexing their sites, as well as a few features to make the data more actionable.

Crawl issues & reports:

The "Crawl Issues" which is a new feature allows webmasters to find four types of issues as follows:

File Not Found (404)
Blocked by REP
Long Dynamic URLs
Unsupported Content-Types
For each issue webmaster center returns the URL & the data encountered.
-File Not Found: It lists all the pages that MSNbot tried to crawl and received an HTTP response code of 404. Generally, URLs listed here are from typos in links from other sites. You often can't fix the link, but you can 301 transmit the typo to the correct page (for both a better user experience and reclaimed backlinks).
-Blocked By REP: It lists all pages that MSNbot tried to crawl but didn't because they were blocked by the site's robots.txt file or robots Meta tag. You should review this list and make sure you aren't accidentally blocking access to pages you want indexed.
-Long Dynamic URLs: It lists all pages that have been flagged as having "exceptionally long query strings." Microsoft says these URLs could lead MSNbot into an infinite loop as it tries to crawl all variations of potential parameter combinations and recommends webmasters find ways to shorten these dynamic URLs.
Unsupported Content Types: It lists all pages that are classified with content types that Live Search doesn't index.

The crawl issue reports & download functionality features join the existing set which includes:
-indexing details
-penalty information
-robots.txt validator
-out bounding linking data
-sitemap submission
Backlinks data:
In the beta of the Live Search Webmaster Center they offered a limited look into back link data. They've significantly enhanced this tool, giving webmasters access to more data about their referring links. The new backlinks feature shows the total count of backlinks to a site. You can view a list of the top URLs in the tool or can download up to 1,000.
Making data more actionable:
Webmasters are analytical and rarely work alone. They often need to be able to grab as much data as they can, and take it offline into Excel or some type of database for analysis and collaboration with a client, marketing or engineering partner. To enable that, they’ve built a few new features into all our reports, both the new ones and the old ones.
-Advanced filtering: This way one can quickly scope the results to zoom into the data they need, without having to sift through all the results.
-Downloading data: For times when webmasters want to view a lot of results, they also provide a download option that can give access to the first 1,000 results in a CSV file that can be easily opened with Microsoft Excel or imported into a custom reporting tool. This can help a webmaster analyze the results and share them with colleagues.
-More than just a set of tools: When they launched webmaster center, few resources were launched to help the site owners to engage with them.

Labels: MSN Live Search

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We recently developed a cute tool which will display your,

Alexa rank, Google data yahoo data, Pagerank and other search engine data on your website. Please check out your New widget here. http://www.searchenginegenie.com/widget/seo_statistics_widget.php

This widget is a must have for your website it shows who is online on your website. This is an additional feature apart from the other features.

Labels: SEO Tools

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Performics a search marketing firm and formerly a part of Double click is now being sold to Publicis for an undisclosed amount. Industry experts had been debating about a potential buy out performics due to the conflict of interest of Google's polices. Google has the policy Dont be evil and if they run performics many of the other companies will complain that performics customers will get a boost from Google.
Also Search Engine Experts believe if Google runs performics some employees in performics will learn the GOogle search ranking algorithm and this will make their life easier in ranking their client sites.

Washington post reports

"Publicis, which aims to generate 25 percent of its sales from the Internet by
2010, said it would acquire Chicago-based Performics Search Marketing from
Google for an undisclosed amount.
The unit will boost Publicis's strategic
entity unveiled in June called Vivaki, aimed at spurring growth at its digital
advertising units such as Digitas and Zenith-Optimedia.
In a statement,
Publicis quoted the research house Jupiter Media saying the global search market
was worth an estimated $9.9 billion in 2008 and is projected to grow at 12
percent compound annual growth rate through 2012. "

Labels: Other Search Information, Search Engine Optimization

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Google has always been warning against automated position checkers which uses a lot of its resources. Now Google has taken a stronger hand and has blocked Webposition Gold software from performing automated ranking requests in Google. AUtomate rank requests creates a lot of junk queries and uses a lot of server resources of Google. Google has been issuing warning not to use webposition Gold but people continue to use it. Now Google has taken action and has blocked all web position gold queries. Web position Gold has an unique way of sending queries to Google and it seems google was able to detect it using their bot filter software.

We at Search engine Genie never use bulk keyword rank checkers. Our rank checkers are search engine friendly and allows only limited queries per day.

Labels: Google

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Yahoo recently updated their ranking algorithm. People in leading forums first noticing this change and now its live in Yahoo search. Yahoo previously announced that there will be constant updates happening to their algorithm and now it seems its happening.

Yahoo calls their update a weather report. They released a weather report about their search engine algorithm update recently.
According to yahoo search blog

"We'll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days. As you know, throughout this process you may see some ranking changes and page shuffling in the index, but expect the update will be completed soon.
Please visit the Site Explorer Suggestion Board to share your thoughts or check in with other Yahoo! Search users. "

Labels: Yahoo

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