There are many questions that are most often asked about copywriting but one of among those is whether the copy should be long or short. Most of the people think that long and lengthy sales letter are not read by anyone. But according to me, I feel that long and lengthy copy is actually read by people because it provides more information about the product. A long and lengthy copy is worth only when it gives all detail information about the product rather than unnecessary thing stuffed in it.

What is the need for long copy?

• To give complete information about the product especially for those products which have more features and benefits?

• To make online buyer to believe that we are genuine seller and sell quality product.

• To increase the sales volume of the seller.

• To overcome every objection of the potential buyer.

There are some important factors that also increase the need for long copy is price point and unusual items.

• If the price of the product is higher, copy requires justifying the product in a better way which in turn will create a need for the product.

• Some unusual item also need clear demonstration of the benefits and features of the product which will help them to make effective sale of that unusual product.

Shopping products, specialty products and unsought products are three categories of products that require longer copy as they need detail description of each product. A convenience product fills an immediate need. So, longer copies are not required for such type of product.

Last but not the least, "the length of your copy will depend on whatever works for whatever you are selling." That means it all depends on amount of information you provide. There is no such rules set up that copy should be long or short. But, it should always be as informative as it can.