Search engine genie Weekly newsletter 16/10/2008

PageRank sculpting is a popular technique that is being used to optimize the use of search engines. This is done to increase the value of certain pages on a website and decrease the value of certain other pages in the website. This is used by Google to show the position of a page in their search results. The PageRank forms the base for Google’s web search tools. It is a trademark of Google and it is patented. PageRank was developed by Larry Page and then by Sergey Brin at the Stanford University. This was part of a research project on a new kind of a search engines. They started the Google Inc.

You have a page that you want to be noticed. That page is in the navigation menu and it is also linked with in-text links. PageRank gives numerical weighting to each element in a set of hyperlinked set of documents. It is a link analysis algorithm. Thus it measures the relative importance of documents within each set of documents. This algorithm can be applied to any set of quotations and references. In PageRank the links are thought of to be like votes. One page being linked to another is like casting a vote. Thus, it indicates the individual value of a page in the web link. If Page A links to Page B then it is said to have the vote of Page A. The importance of the page is thus determined by the amount of the votes it gets. The votes given by the pages are also important for increasing the value of a page. Thus, if a page is linked to by many pages it is also said to be of high importance. If there are no links then it is said to be without support. The numeric weighting of 1-10 is given by Google on the internet.

PageRank is based on a logarithmic scale. The quantity of in bound links to a page and the PageRank of the pages providing the links is the main basis for the PageRank of a page. If there are four web pages then each of their rank is 0.25. Pages B.C.D if only linked to A will all give 0.25 PageRank to A. If page B also has a link to page C and page D has links to all the other pages then the value of the link votes is divided among all the outbound links on a page. The value given to a page depends on the sites it is linked to and this is calculated by dividing its total value by the number of the links (both internal and external) on the page.

PageRank sculpting can be done by three methods. First, the no follow tag can be used for links. Secondly, robots.txt mega tag. The third method is content siloing.

PageRank is achieved by strategically placing no follow attributes in the internal links. No follow is the value that is used by some search engines. It instructs the search engines that it should not influence the link’s target site rank. The main aim is to control certain varieties of search engine spam, so that the quality of search results can be improved. This is not meant for blocking any content to be indexed by search engines. This can be done by using no follow attributes. The pages that you do not care about a high PageRank you add the no follow to the links that point to those pages.

All this goes to show that PageRank sculpting takes a lot of time and effort. Although PageRank sculpting is used by search engines, it is not worth the effort. There are reasons for it. Firstly it is not the right way to measure a website’s trust. The time that is wasted in boosting the ranking should be used in improving the website so that users find it a good experience.

Secondly, a lot of time is spent in evaluating the site, getting all the correct links and placing the no follow attributes. Things that are more important will be getting the site to be extremely beneficial to the visitors to the site. This will definitely pay in the long run. Minor PageRank sculpting might be of help. Google PageRank is always improving and the rank a page gets will depend on its content at that time. The rank will help to improve your pages.

Trying to boost the PageRank will not be worth the effort even if works. The better idea would be make the site have content that is of high quality so that people would want to link to it.

How many words per article allowed to copy?

Below is a comment shared by a person on this topic:

Person 1: "The Associated Press says 5.. That is their arbitrary and illegal definion.
Read up on Fair Use.. It's not the number of words that counts..

Google: "Stanford Copyright & Fair Use" it's; a great starting point.

and let me say that if you are copying news beware the news agencies AP, Reuters, AHN, AFP are all taking a hard line and filing lawsuits on violators. "

Person 2: "Might be great, but by far the best starting point is copyright.gov. "

Person 3: "Several of my clients use < a third party business > to write original news content for their websites, and are reaping the benefits in terms of increased page views, 'authority site' status and Google SERPS rises.
Best not to get into a semantic argument however about the definition of 'news' per se.
Suffice to say, their news is unique in its linguistic construction, and will pass anty dupe test i.e. Copyscape. "

There are further interesting comments on this topic shared by various people

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Latest Google News:

Business marketers 'to focus on SEO in the near future':

Almost four in ten business marketers intend to concentrate primarily on search engine optimisation (SEO) in the next six months, a new survey has shown.

Carried out by the Online Marketing Blog, the poll of more than 400 marketing professionals revealed that the slowing economy will prompt 36 per cent of firms to focus on SEO in the near future.

This was followed by blogging, which received 33 per cent of the vote, and pay-per-click search marketing with 26 per cent.

Email promotions, social networking and managing blogger relationships also appeared in the top six.

Commenting on the results, Lee Odden of the Online Marketing Blog said the research showed that SEO is now viewed as a "comfort" strategy by many.

"Search is about customers reaching/seeking companies, not the other way around. With SEO, it isn't a matter of 'should we?' - it's a matter of 'what's stopping you?'," he stated.

A recent study by e-commerce software firm SLI Systems revealed that SEO is currently being used by 87 per cent of online retailers in the US.

Simple SEO techniques "highly effective":

Search engine optimisation (SEO) techniques are growing increasingly elegant and complex, but many brand marketers are overlooking simple strategies that could enhance their rankings, it has been noted.

(Simple SEO techniques "highly effective")

Writing on online resource DMNews, sector commentator Bryan Howe explains one such approach is to use popular keywords which are relevant to a business in a website or landing page's URL.

He urges marketers not to be fooled by the simplicity of this approach, adding "this strategy works".

Continuing, Mr Howe explains SEO marketers and business owners tend to overlook such tactics, which can potentially open a window of opportunity for smaller firms trying to enhance their position in the search engine rankings.

"While there is tremendous allure in developing complex SEO tactics ... it's important not to forget simple strategies," he concludes.

Meanwhile, a post on Google's webmaster central blog by trends analyst Jonathan Simon and tools intern Michael Williamson note a new offering from the search engine firm could help companies discover the source of crawl errors.

Internet Startup Updates Page Creator with SEO Features

GoHoster.com today announced updates to it's online web creation tool

(GoHoster.com)

GoHoster now makes it easy to create web pages with your own keyword tags and page description tag to aid in the search engine optimization process.

"The community asked for this feature and we have delivered it." said Founder Brian Fowler ""After only one week of our launch we have seen a tremendous amount of interest in the service." continued Fowler

About GoHoster.com

GoHoster is a free online tool that makes it easy for anyone to create and publish useful, attractive web pages in just minutes.

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