What Google Gains From the Crisis:

Last year's question of whether Google might be invulnerable to a recession has officially been answered. Since the beginning of the year, investors have sliced the company's stock price nearly in half over fears that spending on online ads will slow or fall as the credit crunch freezes wallets.

But there's an upside for Google- Even as the search giant suffers, the company's competitors seem to be suffering more. And by the time the economy has recovered, analysts watching the search market say the downturn may have only helped Google tighten its already dominant lead in search marketing, the largest--and still growing--category of the Web ads.

Microsoft And Google Face Off in Washington:

After Google and Yahoo announced an advertising partnership in June, letters from consumer groups and advertising associations poured into U.S. government regulators, urging them to support or block the proposed deal.

Mixed in among the complaints from the usual lobbying suspects were letters from several farming groups, including the National Association of Farmer Elected

Committees and the National Latino Farmers and Ranchers Trade Association , arguing that since farmers use the Internet, they were worried about a Google-Yahoo monopoly.

Google and Blackberry Jump on the App Store Bandwagon:

The days when the mobile phone was, well, a phone are over. While this has probably been true for some time, the last two days have reinforced that point as both Google and Research In Motion, maker of the BlackBerry, unveiled plans for selling applications that run on their phones.

( The phone that changed everything )

The model is Apple, which distributes games, productivity tools, and other programs that run on the iPhone through its apps store. The apps are developed by independent programmers and big corporations alike; some are free, while authors charge for others. Apple says it doesn’t profit directly from the sale of these programs. Instead, the apps – and there are now thousands of them available — make the iPhone more appealing to prospective buyers. The message: The iPhone is more than a phone, an email device, or even a way to access the Web. It’s a pocket-size computer capable of doing anything a desktop computer can.

The strategy has worked, if Apple’s announcement Tuesday that iPhone sales jumped more than 500% year-on-year is any indication. So it’s no surprise that rival smartphone makers are jumping on the apps bandwagon. (And yes, we know that Google doesn’t make the phones that run its Android mobile operating system, but you wouldn’t guess that based on how heavily Google is promoting its new G1 phone from T-Mobile.)

RIM on Tuesday announced plans to open its own apps store for programs that will run onthe BlackBerry. The store will launch in March 2009, and developers can start submitting programs in December. Google’s store will launch next week, and it has a sneak preview of the site available now.

One side note will be the extent to which corporate information-technology departments allow workers to download apps for company-issued devices. We imagine that there are some IT departments that will argue that these programs are a security risk, that they’ll ruin productivity, or that the reason employers give workers devices is for email and phones calls – not playing games. But as it becomes clearer that we’re living in the application age, these arguments will become increasingly difficult to defend.

Google Penalty by numbers is a penalty where Google penalizes if any site violates the terms & policies of Google.

Types of Google Penalty by Numbers:

Google’s-30
Google’s-60
Google’s-950

Google’s-30 :

What is Google's -30 filter?
The -30 filter is a penalty that Google applies to web sites that use spammy SEO techniques. If Google applies the penalty to a web site, the rankings of that site are downgraded by 30 positions.

Many webmasters in online discussion stated that they had toper most rankings on Google and now they cannot get further position 31 in Google. A few webmasters even have #31 rankings for all of their keywords on Google.

Tedster, who is a member of the Webmaster World forums, points out his views in his post about the -30 penalty as:

“When this penalty circumstances was initially detected, it worked in a very strange way. Every search that would usually bring up a URL from that domain now showed that URL on the top of page 4, position #31 accurately and this was even factual for a search on the domain name itself.”

Positioned at #31 for a search with a domain name? Now, that sounds to be a penalty. However, a senior person of webmaster says his views below:

The penalty has mutated a bit as then -- the domain name search, for instance, is in fact not always punished today. Also, the unhappy position is not every time at #31, but every search is still pushed down by about 3 or more pages.

This penalty comes out to be manually placed, and not by algorithm. And in roughly all cases where it has gone away the "minus thirty penalty" has been manually lifted. The minus thirty penalties appear to point out a severe loss of trust by Google in that domain.

What is Google’s -950 penalty?

A website or page all of a sudden plunges to the last page of goggle outcomes, a loss of about 950 places; therefore the term "950 penalties"

Does the penalty actually exist?
Completely yes. A website does not plunge to the last page as it has abruptly become less vital or relevant than all the websites that haven’t plunged.  It drops to the last page as it has been punished.

Experience has shown that there's no one action or set of specific actions that will always work to lift the -950.

Key points that can make this -950 difficult to "fix":

1. The re-ranking is triggered by crossing a threshold.
2. The threshold can be different for different search terms.
3. The threshold can be different for different markets or website taxonomies.
4. The threshold is set by measuring and combining many different types of
   mark-up and grammatical factors, and not by absolutely measuring any
   one factor
5. The threshold is NOT set absolutely across all web documents. So phrases
   in the travel space can be held to a different measure than, say, phrases
   in jewelry e-commerce.

Continues...

Finally Senior member of Webmaster world  goes on...

The reason that the discussion in webmaster world of the -950 is now over 2,000 posts is that they still don't have any definitive understanding for it. Few people have improved after they "de-optimized". Particularly, they lowered the happenings of keywords, particularly in anchor text but also in few other areas of the page. Other people have recovered after obtaining a best backlink that uses the problem search term. And yet others have added a few semantically related text to their page and seen a recovery soon after.

None of these approaches has worked every time, as far as we can tell, and so we cannot say that people recovered BECAUSE of those changes, only which they recovered AFTER those changes. And (this is most exasperating) many people who are anguish from end-of-results have not seen the circumstances change at all, no matter what they try.

Google’s-60 penalty and how to shun it:

What does Google tell about the -60 penalty?
In a Google Group’s discussion about viewing Sitelinks for #61 results Google employee John Mu submitted to a -60 penalty discussion.
Google hasn't on the record confirmed that a -60 penalty subsists. Yet, Google employee John Mu pointed out in a discussion about the -60 penalty in the official Google groups that Google punishes websites if they have sure spam essentials.

Which spam elements activate the -60 penalty ?
It looks that Google concerns this penalty to websites that purchase links.

A lot of of the websites that appear to have been punished had many inbound links from websites that linked to them from each and every single page of their site which is so-called site-wide links. Sitewide links are a pointer of paid links, which Google sees as an superfluous way to falsely increase or blow up search engine rankings.

The chief of Google's anti-spam team Matt Cutts has repeatedly said that websites that purchase paid links will be punished and it looks as if Google endeavor to do the job correctly.

If this penalty for paid links actually exists then even websites that pursue Google's rules can get in difficulty. Your entrants could impairment your website just by purchasing links or by making mini-net websites with site broad links to your website.

Instead of chastising apparently "bad" links, Google ought to just ignore them. That way, people could not impairment competitor websites. If you don't want to get in problem with Google, you ought to only use principled search engine optimization methods.

Conclusion:
Google Penalty can be avoided if one doesn’t use spam. There will be no penalty if the site works for users rather than search engine. Like our site Searchenginegenie is ranking high past three years as we work for users, not to the search engine. When this is followed your site will be ranked high and will not be penalized by Google.

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