Many of us especially people in search engine optimization industry wonder what’s the best extension to have for better search engine results. This question had been arised in various forums/message boards blogs and QandA sites no one ever got a perfect solution. We at Search Engine Genie after being in SEO industry for more than 5 years have an idea what the extensions need to be.

For Search Engines as per our experience a .gov domain extension naturally attracts an authoritative score. Primary reasons for .gov domains getting natural authority.

1. Not everyone can register a .gov or .gov.in etc domain names. It can be registered only by a government entity which naturally removes a lot of spam registrations. To qualify for a .gov domain you must be a qualified government organization or program.
2. When you see a .gov you know it’s a government site and most of the information on that site is genuine there can’t be any BS on government sites. Search engines are well aware of this and they will reward government sites just for this purpose alone.
3. Government sites are the best for information lots of information useful for users are posted on Gov sites people like to read them since they find it very informative.
4. Government sites get very high quality natural backlinks from other gov sites and organizations also they tend to link out only to quality resources this gives them natural credit score in search engines.

Next up is EDU domain extensions. These extensions are restricted to educational institutions and search engines are aware of this same like gov domains these domains have quality contents, good backlinks etc so they tend to get better credit score with search engines.

Apart from these two domain extensions we have domains like .Mil , .INT etc which are restricted to say .mil for American military and .int for international treaty sites. These sites also tend to rank better since they are not available for spammers to abuse them.

So we see domains that are not available to the end users are the best performing domains in search engines. But what is best for end user well we can register domains like .com, .net, .tv, .org , .info etc. Most of the search engines don’t give special credit to any of these domains. Regardless of extensions you have you need to have quality site to rank. We have see some weird .net extension sites rank very well with search engines similarly we have seem some good TLD .com domains perform very badly. So its better to concentrate on quality site than a good extension.

One recommendation we have is to stay away from domains that are too spammy. Extensions like .info, .eu, .cn, .ru tend to attract lot of spammy registrations. The more spammers target certain extensions the more search engines filter them. There had been instances where Google removed .info domain names from their index. Many experts predicted it to be a glitch but many feel Google purposely said that. Matt cutts of Google once said "A top-level domain (TLD registry) will offer domains for under $4. The result will be another TLD blighted by spammy domain registrations."

So you can see Google does target certain domain extensions. Experts predict this TLD that matt cutts mentioned was infact .info domains. So we recommend stay away from .info registrations and also stay away from .ru, .cn. .eu registrations.

Chris Pirillo a famous critic says:

The .INFO TLD has “officially” been co-opted by idiots. I can only think of a few reasons why you’d want to register a .INFO domain:

• You’re a spammer
• You’re a marketer (read: potential spammer)
• You’re misinformed
• You’re a brand masochist
• You couldn’t get .COM, .NET, .ORG, .US, or .MXYZPTLK
• You registered when .INFO was well-intentioned

Many feel .info is the most spammed domain and we definitely don’t want people who want good results with search engines to register these domains.

If people can't get a decent domain name with a .com extension, or a .net for that matter, then what are they supposed to do. Fair enough to say "use a little imagination", but go for .org or other extensions that are safe. Even if .info domain name is register able better avoid it.

Also don’t go for country TLDs like .co.uk or .co.in or .es etc unless you want to go regional. Search engines naturally target country extensions to corresponding countries so better stay away if you have globally targeted keywords.

In conclusion do what is best for your users build a great site and search engines will naturally love your site.

 

Google testing new mobile-search ad program

AdSense for mobile search lets others use Google's search engine, sharing the branding and the ad revenue.

Continuing its effort to stake out turf in a fast-growing area, Google on Tuesday announced the ability of mobile phones to show Google-supplied advertisements through a program called AdSense for mobile search.

Google sells ads next to its own search results through a service called AdWords, but the newer development involves a separate service called AdSense that lets publishers show Google-administered ads on their own sites. Google launched AdSense for mobile phones in 2007, but now it's seeking testers for a hybrid offering that involves others using Google's own search engine.
With it, mobile phone makers or mobile network operators can use Google's search engine and search results, sharing in revenue that comes from the accompanying search ads, Yury Pinsky, product manager of Google's mobile team, said in a blog post Tuesday.
The search can be co-branded with others' Web sites, Google said, implying the company is willing to share but not to let its brand vanish altogether.

Google dominates search for computers, but the company and rivals such as Microsoft and Google are scrambling to stake claims in the mobile market, where increasingly sophisticated phones and networks now permit correspondingly better Web browsing. It's a major new area of growth for advertising companies.

For more details go to-: http://news.cnet.com/8301-1035_3-10161337-94.html

Authors and publishers of tens of thousands of out-of-print books have submitted claims for compensation from Google Book Search as called for in a settlement agreement to a copyright lawsuit, a lawyer in the case said on Wednesday.

Under a $125 million settlement Google reached in October with book authors and publishers who sued over the company's book-scanning project, the search giant is required to provide notice to authors, publishers, and their heirs and successors that they may be eligible for payment.

The notice is being published in 218 countries and 72 languages, according to a statement from Boni & Zack, a Philadelphia-area law firm that represented the Authors Guild in the lawsuit.

Authors and others are submitting claims on a special Web site that went live January 5, attorney Michael Boni said in an interview. Under the settlement terms, copyright holders will receive $60 per scanned book and 63 percent of ad revenue.

"The notice program is succeeding and notice has already gone out to most of the class members around the world," Boni said. "There is still some more notice to be provided, but we are on track and we are pleased."

Google representatives did not immediately respond to questions via e-mail and telephone.

Google is digitizing the works from many major libraries, including the New York Public Library and the libraries at Stanford and Harvard universities, and is making those texts searchable on pages with advertisements.

The Authors Guild, which represents more than 8,000 authors,sued Google in September 2005, alleging that the company's digitizing initiative amounted to "massive" copyright infringement.

For more details go to-: http://news.cnet.com/8301-1023_3-10162155-93.html

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Forum Thread of the Week:

Comment 1: Say you have a 10 page site. I added a page to it, which was a copy of one of the ten pages (a copy of one of the inner pages), and the file name of the page was slightly different than the original. The purpose was to test font appearance, layout. I tested a few possibilities by adding to the CSS code of the template (the template already comes with some CSS and I added to it and changed around a little of the code).

I then published so the site now had 11 pages. Then I would remove the page I added and publish again, so the site was now the original one. I did this several times, testing different fonts, layouts and at the end went back to the 10 page site after all the tests. So now only the CSS code that came with the template is there. The orignial CSS code of the template. In this time, it could have been visited by the Googlebot, I am not sure, and I am not sure if this is important.

The next day I noticed a drop in some long-tail keywords that the site is ranking for. Maybe not for long-tail keywords that the page I made a copy of is trying to rank for, but long-tail keywords that another page is targeting. A couple of days later, keywords (not long-tail keywords) that the website is trying to rank for (the homepage ranks for the keywords) have seen a big drop. A drop of 100 positions and a drop of over 250 positions.

Is this something that can happen? What could be the cause? Is there something that I can do about this?

I don't know what I have done that Google doesn't seem to like.

Comment 2: First, as I am sure you understand, it's not a good idea to serve a test page in a way that Google can index it - the best practice is to put it in a password protected area.

That said, creating and removing one "duplicate content" page should not affect other rankings. I have trouble seeing how one duplicate page could possible make this trouble.

More likely is one of these reasons:

1. You are making too many and too frequent changes altogether and are being hit with a penalty for trying to game the results.
2. Your site is relatively new and lost some of its "honeymoon" factor.
3. Google changed the algo in a way that affected your particular rankings.

Comment 3:

I have experienced and can understand why that page (and its copy) would drop, but not the site as a whole. It's generally not a good idea to do your testing on a live/public server.

Comment 4: Set up a password protected folder or subdomain on your site, or install Apache to a local PC and use as localhost, for testing.

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