Business sites are dependent on Google search engine for much of their traffic. Search engine are more annoying when it comes for page ranking. Sometimes everything will be going great and suddenly your site becomes a drop on Page Rank.

There are two updates which have an impact on websites, Google Panda update and Google Penguin update . These updates are used for rewarding high quality sites. One of the main focuses of the Panda update was on-page optimization with good quality content. It avoids poor content with less quality and stuffed links and allows sites with enhanced quality content to come in higher. Penguin was undoubtedly a primary effort by Google to purify it algorithm as it recounts its in-coming links to a website.The primary target of Google Penguin is Webspam. For survive Google Panda and Penguin updates in the website through by these methods,

Shun Black Hat Strategy:

This method is used to violate search engine guidelines and is considered as the unethical ways of getting higher PageRank and SERP rankings. Many types of black hat approaches are there in the website, and you should avoid all these.

Avoid Keywords Stuffing:

The keywords should fit with the content. It should be relevant to the page content.Search engines don’t care if you use the “right” keywords or not – they are concern about how you use with them. Over stuff of keywords, long tail keywords, using synonyms can cause your site to fall in rankings. A good keyword should be in between 3% or 4% of your text or else it must be taken as keyword stuffing.

Analyze Link:

As mentioned above about the “use of keyword”the links should be used carefully.PageRank is a link analysis algorithm which gives websites importance based on the number of backlinks to the site.You should not have broken links.The links should be relevent to your sites.

Build Content Inventory:

Low quality content is the jeopardy when it comes to latest updates. If a site has poor content on it, have to eliminate and replace it with good quality content. Fresh content is typically satisfactory by Google. Blogs provide a trouble-free way to construct your content inventory.

Check Affiliate Ads:

There is nothing wrong with the affiliate programs.However; your site cannot be act as an exact reply of the affiliate’s site. You must give a bit exclusive to your customers. Sites which are loaded with associate ads are measured to be spam and will losing rankings. You must have additional content than affiliate ads. Posting of affiliate ads is moreover important.

Checkout SEO Strategies:

Focus the attention on customers.And your SEO should occur naturally.Google Penguin addresses to the optimization that site owners should get higher rankings for their sites. If you lose the site rankings because of Google Panda update, you could fix the problems and send a request for reconsideration directly to Google. Doing so may assist you recover the original standing of rank position or near enough to it that you can work on constructing it again. Your website design and content should be pleasant at all times.

The surviving issue is related to the class of your on-site materials. Spam is a major trouble in Google which has been trying to organize for many years. Spam sites are sites which have poor quality sites with little or no content. They are formed for ad- sites that aim to make currency off affiliate relationships or selling the external links to the other sites. The point is they have no intrinsic value for search engine customers. If you have duplicate content then you may be affected negatively by Panda. Or Google can detect easily. The web content should be valuable. Both Google Panda and Penguin target these practices. The easy way to survive the small business is creating a web content that delight your web user. Google wants to show the websites delight. If you are a small business then you have the ability to delight and you should make every effort to do so.

Getting Back With The Basics Of Seo(week in review)

SEO can be a desire or a need for most business owners. Even though most of the information are written on the subject, there is a lot of conflicting data.
In an easy-to-understand video: “How Search Works,” Google quality engineer Matt Cutts explains how Google indexes pages and then delivers results when someone does a search. The main point Cutts makes is that Google asks more than 200 questions of each page and then delivers pages that are most relevant.
When trying to work out which pages to show for a particular search term, Google asks the following questions:
• Do the search words appear in the title?
• Do the search words appear in the URL (website address)?
• Does the page include similar keywords and key phrases related to the topic?
• Is the page on a quality website or a spammy website?
• What is the page’s “Page Rank”?
• How many pages link to this page?
Then Google analyzes answers to all the questions, then gives each page a score and presents the results it feels the visitor is looking for.
Over the years, Google’s algorithms, as well as those of other search engines, have changed. These are the basic priciples you should follow if you wish to rank your site high,
* You should include keywords in each page’s title, headings, description and meta keywords as well as in alt tags of your images.
* You should Provide quality, original content on the website.
* Update your website regularly with fresh information.
* Get as many relevant links
In search engine optimization you need to keep working at it. Dont try to trick the search engines,it is never a good idea.You may get even banned.
Your main priority should be finding the right keyword for your site.you could use the Google Adwords Keyword Suggestion Tool or Wordtracker tools for this. Each works differently, but both will give you an idea of the right keywords to use.
Moreover, Google and other search engines, such as Bing and Yahoo want to display content that is as relevant to their visitors as possible
Remember, when your customers searches for a product/service,only two things are possible:
1. They find your website.
2. They find your competitor’s website.
The more you do for your site, the more chances you have of your website ranking higher than your competitors.
You can certainly hire a SEO company to do the work for you .The best you can do is research your keywords, then add them to your website and build backlinks from other website to yours.

 

There are many ways to organize in daily work of a new enterpreneur

Start Making use of secure password storage system to help you manage and access your passwords quickly and efficiently.I have also found it useful to have a system manage my “to-do” list. If you rely on your memory to keep track of what you need to do and when you need to do it, you will find you are constantly thinking of items that need your attention. Online marketers are famous for downloading huge volumes of Internet marketing related training and information.Lastly, it is wise to follow a routine. I have found this especially useful when getting those marketing tasks done. As we all know, marketing an online business is key to spreading the word about what service you offer.

Google Panda Algorithm Changes 2011-2012

 

 

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What is the best way to get Backlinks?

Comment 1:

I think there are many ways through which you can get backlinks but the best way among them through which you can get strong backlinks are directory submissions in high Pr directories, Social bookmarking in top Social bookmarking sites and link exchanging. you can also try various other processes to get backlinks like classified submission, Article & press release, blog commenting, forum commenting etc..... 

Comment 2:

There is Lots of ways to get back links - 

Article Submissions 
Directory Submissions 
Press Release Submissions 
Link Wheel 
Classified Ads Submissions 
Blog Commenting 
Forum Commenting 
Social Profile Creations 
Guest Blogging

Comment 3:

There are 3 types of Link: 
Reciprocal : I link to you and you link back to me 
one way : You link to me or I link to you 
3 way link : A link to B, B link to C and C link to A 
From above link building methods The second One way link building is the most important thing that you can do to boost your search engine ranking. 
Here I mention some tactics to get backlinks : 
- The most important is link building 
- Forums posting 
- Article writing and submissions 
- Blog Commenting 
- SMO

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