Recall the introduction of Google’s small business attribute, allowing businesses to self-claim their small status and display a corresponding icon on their products in Google Search. Now, Google has revealed that searchers can filter results specifically by small businesses in both Google Search and Google Maps.

While not a recent development, the small business filter was introduced shortly after the small business attribute. This update is part of a broader blog post aimed at reminding users of “4 shopping tips to get ready for Black Friday weekend,” essentially reiterating features previously announced.