Google Ads is currently in the beta testing phase or gradually rolling out a new feature. This allows users to incorporate three headlines and two descriptions at the campaign level. Notably, these can be scheduled for specific time slots or designated positions.

Boris Beceric, who shared the discovery on LinkedIn, hailed it as one of the most underappreciated Google Ads features. This enhancement proves valuable for updating ad copy during special periods, offering flexibility with scheduled content and positional adjustments.