John Muller’s example of Google local search ranking

John Muller in one of his recent blog post explains how easy its to get into Google local search and how important its for business.

From the time Google’s Local Search was introduced people were eager to get into it. Some think its difficult to get into local search but the fact its not. Google sees some factors like User reviews from some popular sites as a ranking factor for local search.

From Mr. John’s example here

http://maps.google.com/maps?hl=en&q=toy+store&near=Kirkland,+WA&fb=1&view=text&latlng=47674330,-122129701,11298439279698530468&dtab=0

the No.1 ranking site treetoptoys.com has nothing but a flash homepage and some flash links if that site were to compete for Organic rankings i am sure they wont rank but for local they are doing fine because of the reviews they have on other sites.

Also John points how important its for SEO companies to find local businesses and help them out to go online and rank in local search. Its very good for their business. Just some simple traditional SEO is more than enough to rank in local search since the competition pretty low.

Read in detail on John’s view here http://johnmu.com/untitled-document/#more-117

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