A competitive and a professional, striving to help others in the field of Search Engine Optimization is rare to find in this competitive fast moving world. Aaron Wall is the rare phenomenon. The reason why he is mentioned as a phenomenon is because he has observed rapidly the field and its techniques and has used his experiences in teaching others through his famous work. He is a good writer who actually had problems in spelling till his high school. His blogs are well known among the blogging community, which ranges from pin to car; from child's smile to giant technology. Aaron Wall is known for his earnest thirst in learning about search engines and their marketing. When he was out of military which he hated after becoming socially active, Search Engines started amazing him. Only with his depth of interest and innovative creativeness (which he thinks that he has imbibed from his parents), he became thorough with SEO and the tools. Now he along with his friends provide free SEO tools and techniques online.

The best part of his life is when he launched the first e-book on SEO – "SEO book" which brought him lot of name and fame. The book is worldwide accepted as the basis of many SEO technicians and even ion business schools for students doing search engines and Internet Marketing as the specialization. Nick Wilson when transforming his ownership of Threadwatch to Aaron, he was pretty confident that Aaron will do a good job and Aaron Wall didn't fail his hopes. With lot of innovations on the way, Aaron shines as a phenomenon in SEO industry.