The world is 'growing' smaller. The more shrunk it is, the more reachable we are. Internet, search engines etc are all the living examples. This globe is a home of millions and millions of languages and native languages are the more effective way of getting into the personal mood of any customer. This concept very well suits the marketing field and for Andy Atkins-Kruger, who is from the journalism and advertising field, this concept is no longer an eerie one.

Andy Atkins is wise and that is why he has taken Linguistics as his tool of Search Marketing. It is obvious for a studious graduate coming out with French, German and Russian language skills of Universities and a Marketing Post Graduate diploma from Manchester Business School. He started his career as a journalist, but soon was engrossed into the field of advertising. His keen interests on marketing and public relations, inspired himself to start up one PR consultancy named as 'the partners group', in which he serve4d for more than 20 years. It was in 1997, he discovered the world of Search marketing and like all the other gentlemen of the community, and he was completely into the field. After years of experience, he founded the multilingual search marketing agency called as Web Certain Europe Ltd where he is the owner and the managing director. He also edits online newsletters in multilingual-seo.com and other sites. Andy Atkins-Kruger shines extraordinarily as a trend setter in the search Marketing Horizon.