He is honest and thorough. It is clear for a person who formerly worked for the superior court of the state of Delaware where he must have learnt to be straight forward and to be more of deeper understanding of any subject that matters. It is in the mid 1990s, Bill's life took a major turn and he was introduced to the larger world of Web. He was amazed by the respect and the scope that the search engines have got and he was fascinated by the way in which people navigate and explore pages across the web. He understood that it is his cup of tea and he soon grasped it, since when he has been helping the firms and companies to be recognized in the search engines and their rankings. Till 2005, he was working with a hand full of companies where he mastered the art of SEO, after which he became well versed and confident enough to incorporate SEO by the sea.

SEO by the sea, as it's name recommends is vast in its services. It is due to the toil and the creativity of this person Bill, SEO by the sea has reached the level it is now. Marketing and consulting being his primary occupation in the Internet Industry, Bill claims recognition through many other services that he provides. He is one of the founders and administrators of Cre8asite Forums and also the correspondent of Search Engine Land. He was also a part of Search Engine watch where he maintained and did research on the patents as a correspondent. He is a good speaker of search Engine Strategies in many events including Pubcon. He formulates the methodologies of SEO by the sea as a patent research organization and as a blogging area of SEO.