"Work hard, play hard" – this is the secret of the success of this 'cool' guy who impresses every other SEO of the universe. When Brian Prince was working in AT & T in 1994, BOTW (Best Of The Web) was just budding as a Web directory. Opportunities knocked his door when he came across BOTW.org and the chance of taking it up. This opened the doors for the Best ever web directory the world has ever known. Expansion of the web award directory model into a dependable human-edited directory was a challenging job and Brian took it up with sincerity. He along with his colleague Greg played an important role in shaping BOTW to what it is today. The Internet's oldest directory was molded into the Internet's best directory by the able efforts of this visionary in this digital marketing era. From that point there was no turning point to this left-handed Capricorn in his values on quality and a passion for development.

You wouldn't have missed t-shirts with BOTW's taglines printed, if you had visited any web conference. This marketing expertise of Brian has also got a human face. The t-shirt campaign of BOTW started to help the needy and helpless. Thus this amalgam of humanity and marketing is fulfilled providing us the best example of how marketers can have a social concern. The Best of the Web Blog Directory and BOTW media are his brainchild. Quality and longevity are their vital parts of business and that is very obvious from their products. The best part of this BOTW guy is he's known for his attitude of being cool and down to earth unlike many of the SEOs. The visionary in Search Engine Optimization has been doing pretty well till now and he is striving for greater things in Internet in the days to come.