Bruce Clay's clients got used with the amazement of the representation of their trust, consistency and reliability in the services that this man has to offer. Since 1996, Bruce Clay is involved in a lot of SEO services and his experience and the values that he has acquired in the course of time are well exemplified in his SEO services and consultancy. An Under graduate in Math & Computer Science and being post graduated in business administration from Pepperdine University, Bruce Clay had published many articles and taken seminars in more than 100 places.

For many SEOs of late nineties, ethics in the field was a new arena to deal with. It was Bruce Clay in 2001, to bring about "SEO code of Ethics", he authored and it was translated to 18 languages. The Code of Ethics that he gave was controversial then but now is widely accepted, forming basis to many SEO companies. His genius was not left unrecognized. He has been quoted in the Wired Magazine for his contribution in Search Engine Optimization and in many top elite magazines like USA Today, PC Week, Smart Money, Wall Street journal etc.

Bruce Clay also owns the pride of being a trainer for many SEOs of today. Through his powerful training and his innovative tool set, SEO was a pleasure for many of his clients. He is in constant relationships with the leading search engine optimization techniques and strategies through which he is able to gain the recognition of being reliable and credible.