The more creative strategies of Search Engine Optimization are to create links and the more important thing is the link building. Link building is the most inevitable piece of Search Engine Optimization strategies. If we are asked to give a percentage weight to link building and the site itself, it would be a 50 – 50 part. With this clarity in the importance of links and link building, here we present you Eric Ward, the person responsible for the web's first service in linking websites. Since 1994, his service to the link building is tremendous and this creative mind has contributed much to the betterment of Search Engine Optimization. Amazon.com is grateful to this chap for making it to what it is right now. From link building to announcing the web to the concerned people, Eric has contributed to the website's improvement. His mastermind has enabled him to gain a lot of rewards. His client list includes the best of best brands. And his awards include the Tenagra award of 1995 for Internet marketing excellence and one of Web's 100 most influential persons in 1997.

He is a well known speaker in various conferences and he is also a frequent host in CNet radio. What is the use of a website if concerned persons themselves don't know about it? And there was Eric Ward again back in 1994 with an answer through his Urlwire.com. The responses and the feedback from across the globe will tell how successful the man is. Google's Matt Cutts was not wrong when he praised Eric for selecting the improving and better links and for an efficient link building. Eric is a genius and his ideas are a lot important to all the SEOs of the online community.