Until 1998, Martinez had no idea about search engines and their criteria of evaluating sites. He came into the web world at 1996 by founding Xenite.org, which is doing a finer job in creating newer concepts regarding web site promotions. While Xenite.org was gaining popularity Michael didn't know about the amazing area of search engine optimization. It is in 1998, Search Engine Optimization came into Michael Martinez's life which he learnt in a year's time. He's been working on many businesses both small and big from the day he learnt SEO without turning back. He's been with computers for many decades writing research papers on programming and he's got a wide range of experiences as a consultant, manager of IT sectors, tutor etc.

This webmaster has influenced many people with his newer and innovative strategies in community building and web developing. He is interested in science Fiction and yes, he didn't fail to create a safer community but fantasizing forums for the arena. He is also talented in writing. He's been always associated with the works of J.R.R. Tolkien and he has never failed to spread his knowledge that he gained from eminent scholars. Martinez has inspired many new budding webmasters and all this fame was acquired in less than a decade. Martinez dedicates his success to all those who inspired and taught him even the small things what he knows today. His famous contributions include those that were rendered to threadwatch, SEOmoz (where he ranks eleventh) etc. his famous books include Visualizing Middle-earth, Parma Endorion, and Understanding Middle-earth etc. apart from the professional life, Martinez loves fun and this attitude keeps his career lively.