SEO copywriting
SEO Copywriting Strategy for Business Website
Six tips to write outstanding web content
It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.
The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:
Deciding the type of article (soft or hard news) and generating ideas for it.
Gathering facts and background information
Coming up with a winning angle
Writing the first draft
Polishing your writing
And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the “social media” networks.
Keyword Density and Keyword Positioning
By repeating your important keyword, your increase the prominence of those words to the search engines. This will help the search engines to identify your target keyword and rank the web page accordingly.
However, there is a penalty if you keyword stuff or use the same keyword too many times in an unnatural way.
Instead, use words with similar meaning – just like when you write naturally. Search engines are smart enough to recognise words with similar meaning and variations such as man, men, male, boy, boys, masculine and etc.
In each page, focus on one or two keywords but not more than three keywords so that it is apparent to the search engine what your page is about.
Keyword Positioning
As much as possible, use the keyword or keyphrase in the heading of the page, in the first sentence of the first paragraph and near the bottom of the page.
As a rule of thumb, your most important keywords – the exact phrase should not be repeated for more than 2% of the total word count. If you have a 500 words page, keep the keywords count to less than 10 times.
Tips For Becoming A Great Writer
1. Never Be Boring Your reader will forgive almost anything except you being boring. Your reader doesn’t have to agree with you, but he or she should at least be intrigued. Make the reader care. Don’t be afraid to be “edgy.” Look at every sentence and ask yourself, “Why will the reader care about this?”
2. Write in Short Sentences The reader shouldn’t have to work hard to understand what you’re saying. If he or she has to go back over a sentence because of poor structure it’s not his or her fault, it’s yours. Read what you’ve written aloud or have someone else read it aloud to look for sentences that are too long or convoluted.
3. Write to the Reader Use “you” often. Look for ways to eliminate or reduce “I” and “me.” Present tense, second person is always best. It feels more to readers like you’re talking to them.
4. Go Active Use active verbs as much as possible. They’re more engaging. They move the reader along and take fewer words to get your message across. “John loves Mary” is much more powerful than “Mary is loved by John.”
5. Keep it Simple The front page of The Wall Street Journal and all of USA Today is written for the eighth grade reading level. Why should we be any different? People aren’t interested in things they don’t understand. Make your points quickly and succinctly. Make your words work and use as few of them as possible. Use the right word, not just to show off your vocabulary (or your new thesaurus), but to convey your message clearly.
Importance of Keyword in SEO writing
Note that there are about 80 million websites that people who go online to shop will not really find your site unless it is ranked among the top ten search results. In most cases, people who are reaching for something will not really go to the next page of the search result so there is a slim chance for you to be noticed if you do not make it to the first page of the search result.
Use Powerful Triggers
People who search for something online use keywords and key phrases to find what they want. In most cases, the keywords and key phrases used in the search are those words that are closely related to their field of interest. To drive traffic to your website, you should put SEO articles in your website using powerful triggers that could put your website on the top search results.
To be able to write good SEO articles, you should learn the language of your trade well. When writing your article, use keywords and key phrases that would most likely be used by people who are looking for products and services in your area of expertise. The placement of the keywords and the key phrases in your article is very important.
It is not enough that you put in the keywords and key phrases; you should also make sure that everything make sense so that the search engine will pick up your article and rank you higher than the others.
When placing keywords or key phrases in your article, use these words on the title of your article and then use the same keywords a few more times on the body of the article.
Professional SEO Copywriter
Are you looking to hire a professional copywriter? Before you hire someone, please read the article below which talks about the 2 things you need to know before you hire a copywriter! If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. You should get great results if you hire a pro to do it right.
Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all – it’s your business, you know it best, and your image is critical. However, you’re wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.
Working with a writer isn’t a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly. So, here are my top 2 tips on how to choose and work with a copywriter:
1. Understand your mission beforehand.
A crucial factor in streamlining the writing process is determining the principal points you need to communicate – “before” you bring in a writer. Who is your target audience? What is your message” What is unique about your company? In what type of tone do you want to speak to your reader? What type of response do you ideally want the reader to make? Having this information agreed upon before you get a writer involved will save you unnecessary copy revisions and keep your costs down.
2. Develop a realistic schedule.
Yes, you’ve heard this all your life, but haste makes waste. Avoid hastily hiring a copywriter and dumping a rush job on her. Not only will you not have time to thoroughly check her experience and references, but, no matter how wonderfully talented she is, her first draft will not be ‘fully cooked.’ Most copywriters need time to let words and ideas simmer.
Most writers will request a few weeks to develop your copy, so set a realistic schedule to give the creative process ample time. Count on going through one or two revisions as your writer refines the piece’s angle and conveys the key benefits of what you’re promoting.
Use Phrases and Be Specific when writing SEO copy
Make use of phrases
This advice goes especially for web writers, because there is much of competition for single keywords. If you are a product seller for “Mobiles” don’t just target “Mobiles” as your fundamental keyword. Go to major search engines and search for Mobiles, you will see that people are becoming more search-savvy and are search for specific strings. Today people know that by becoming more specific about what they are looking for can actually get them what they want. Know what is unique about your product, may be you are expert in selling second hand mobile phones then make “second hand mobile phones” as your primary keyword.
Don’t simply say “our mobiles”. Wherever you could usually say “our mobiles”, ask yourself if you could escape with saying “our cheap second hand mobiles” or “our cheap second hand cell phones”. If it would not affect your readability too poorly, may be it’s worth going for. It’s a great balance though. Keep in mind, your website imitates the excellence of your own service. If your website is unreadable, people would deduce a lot about your offered service.
5 Easy steps towards writing an SEO Article
- Any expert Copy writer would know that writing is a process and not a short burst of uptight activity. The common steps involved in writing are planning, researching, writing a rough draft, editing and coming up with a final draft.
- Writing a good article involves discussing, why it is significant and what is that you need to include. If you pre-decide the scope and focus on it then you would save lot of time and effort later.
- The most excellent articles help readers answer problems, save time, shun mishaps and do their jobs successfully. You cannot really assume that the reader shares your insight of a problem; you might have to sell them the difficulty before you sell them a solution.
- In the web, people are more interested reading real stories, so use real stories and your experience while writing. Readers enjoy reading about happened stuffs do not take pleasure in reading platitudes, lectures or any crapy slogans. So believe in reality, not on theory.
- “Why” is more attractive than “what.” Defining a problem or an exposure is only the starting point.
Happy Writing
Making Your Content SEO Friendly with Title Tags
Techniques Used in SEO Copywriting
The article should contain subheading. The main purpose of creating subheading for the content is that it acts has an introduction for the next relevant section of the page. The words related to the keywords can be used to avoid keyword abuse on the page. Initiating related word will creates good copy for the word on the page.
Use specific word pretty well using other general terminologies will give different meaning for the context, so that readers understand the concept accordingly. Use specific keyword on the content. High quality SEO copywriting helps to integrate targeted keyword.