Essential Rules for SEO Copywriting in 2020

Here are essential SEO copywriting rules to help you flourish in the year 2020:

1. Understand keyword intent

Real quick for anyone who’s unfamiliar or in need of a refresher: “Keyword intent” refers to the reason people search for the keyword you’re thinking about targeting. Generally speaking, there are three broad types of keyword intent:

1. Informational: user wants to learn more about something, like a topic, product, or industry.
2. Navigational: users wants to visit a specific website or web page. 
3. Commercial: user wants to buy a product or service.

2. Get to the point

we have to keep in mind the ultimate goal: to create relevant content. Relevant content, after all, is the stuff Google puts at the top of the organic results.an effective way to prove the pertinence of your content is to target your main keyword early on in your copy.

3. Refrain from keyword stuffing

To be clear, there’s an important difference between increasing keyword density at the beginning of your next blog post and engaging in what’s known as keyword stuffing—the practice of excessively targeting your main keyword in an attempt to improve organic search performance. Whereas the former is a fair-and-square way to demonstrate the relevance of your content, the latter is an outdated form of cheating.

4. Think hard about your headline

If your headline stinks, nobody is going to click through to your website. Set aside a substantial amount of time for brainstorming headlines. When possible, establish your authority over the subject matter you’re discussing.

5.Optimize your meta tags

There’s a practical element you should always have on the mind: the fact that Google will likely truncate your headline (a.k.a. title tag) if it’s longer than 60 characters. Speaking from experience, few things are more frustrating than writing a heater of a headline only to see it get truncated on the SERP. It’s not enough to be creative; you also have to be concise.Your headline is crucial, but it’s not the only meta tag in need of optimization: You also need to be thoughtful about your description (the text that displays directly below your URL).

Simple yet effective Search engine optimization guidelines

Non-technical writers can now reap the benefits of their content production efforts if focused on some key SEO factors. However, there is no denial about the fact that it does require some skill and strategy to best achieve this.  Listed below are some of the key SEO factors that a writer should mull over on and by tagging along this process means, you are on your way to boosting the popularity of your content and brand.

1) Focus your audience:

Be it a product or service, in general, audiences will always lookout for valuable information. This being the case, a writer should know their readers and what they want. As a result, when writing the content, ask yourself the following questions. If you are able to justify then it should be all right.

• Will this content create connectivity with the audience?
• Will they find it interesting?
• Will they remember this for being informative?
• Are the points being made easy to understand?
• Will they share it with others?

Ideation and research – Settle on stories that are popular with your target audience.

Know your market – Segment your market. The key for maintaining an increasing sales growth is to reach the potential buyers with a targeted market at the right time. So, think about where your audience is, where they are located, when they can be found online etc. Most importantly, stick to the rule. Story of a breaking or trending news should be published as soon as possible.

Focus your audience

2) A killer headline

 Set the tone for your content and don’t forget to make it compelling. Create a killer headline that is irresistible and ingenious. This is because, it makes an outstanding first impression and gets your article read, however, incorporate some effective SEO strategies to it like keyword centric title, highlighting features or offers if any.

A killer headline

3) Stay on top of trends

 Following your industry’s pulse is what helps you create content that is popular and newsworthy.   Track recent developments, events and create content about that to reach the target audience. This will gain you much-needed familiarity and in turn, helps in creating compelling articles. Having said that, commit to memory that publishing an article at the wrong timing is an insensitive thing and the worst part is that your connectivity with the target audience will not be that much rewarding too. So, always stay on top of trends.

Growth In Environment-trend

4) Scale up with social media

Social media helps you to create a strong support system and connect with experts on the subject of your content. This connectivity allows you to engage with other experts, thereby you can get their suggestions, comments and this would ultimately result in sharing your content. Making a connection and engaging with members having similar interests of your industry is a great way to generate new connections and develop your following.

Scale up with social media

Final thoughts

At the end of the day, it is all about creating a top-notch piece of article, so make sure the written content is thoughtful and relevant. Call into action an advanced level of SEO skills and make use of Social Media the right way because it can make or break your business. Stay tuned to our blog to get in-depth ideas about the process of editorial content production and SEO.

Increase your conversions with these copywriting tips based on Psychology and Linguistics

To understand your customers better, it is generally said that you should lean forward and anticipate. Blind guesses and hunches are not always right; however, thanks to the psychological research studies that help marketers have a clear understanding of the subject.   Tapping into the psyche of your potential customers, as a copywriter, one should trigger the linguistic and psychological factors that can best persuade a customer while resulting in increased conversions. Let get into the details!

Psychological approach

Copywriting and psychology…How is it interconnected? Does psychological trigger truly help in writing a copy that is persuasive?

To connect with digital users and keep them engaged, the knowledge of human behavior is said to help. Yes! It is generally said that, the more you understand your customers, the better your business will be. A basic understanding of consumer psychology is certainly a precious asset for marketers.

To hearten interaction with digital content, a copywriter should find out the motivations and probable behaviors of the user. He/she should be able to create visions and conceptions that channel the intended audience to the client’s desired goals and objectives. In order to execute this, one should apply the dynamics of human behavior and cognition to pool resources with both the Creative and Marketing departments. In order to make sure that it works; you need to analyze the performance of the content written through various means like Google analytics, together with other platforms that are dependent upon the understanding of descriptive and inferential statistics. Most importantly, you should also ensure that consumers receive digital content in the most advantageous contexts.

Linguistic approach

Scale up your digital marketing initiatives by bringing into play rhetorical techniques and trigger them correctly to have a more persuasive copy. Let’s have a look at some of them.

• Make them feel – How can you make the reader feel your content? Go for active voice over passive voice. When you make use of active voice, you can always be concise, because you will be able to express action in fewer words. Seeing that, they are grammatically easier, the act of persuasion is more powerful and direct in active sentences. The transfer of a desired feeling onto readers is effective; however, remember it’s only going to work if you know what makes them tick.
• Concentrate on the framing theory– Frames are nothing but abstractions that work to systematize or structure the meaning of a message. Give your data a positive frame because it is said to elicit the same and bring forth positive Negative frames will reduce intellectual capacity and degrade the impact of your message. Usage of negative frames is fine, but occasionally depending upon the type of message that you wanted to convey. But when it comes to writing a killing copy make sure that you tag along positive frames for the majority of your sentences.
• Inculcate coherence markers– Coherence in composition plays a vital role in copywriting; not only does it helps in persuasion but also helps to boost clarity which is the key in content writing. There are three aspects that influence the coherence of a written piece which is word choice, paragraph structure, and the sentence. However, cultural knowledge, or understanding of the processes and natural orders on the regional and global levels, can also dole out as solid elements of writing. A majority of marketers tend to neglect the use of coherence makers for the reason that it does not add any semantic meaning. But, it is said to have a positive effect and you can make use of it in two ways namely referential coherence and relational coherence.

Better stronger credible branding demands good copywriting

In general, companies give a lot of thought to their branding; they lavish great sums on ads; create stunning websites and much more. But they fall short when it comes to everyday writing which also includes press releases, contracts, and marketing collateral. There comes in a lot of specific strategies to tag along with regards to branding. But do you know that copywriting plays a crucial role? Yes! Good branding and copywriting go hand in hand, as a result, it is imperative for brands to protect them.

Good copywriting is the key to brand authority

If you want to build your brand authority then you should focus on good copywriting. When I say good copywriting, I not only mean good grammar, punctuation, and spelling, but I also mean persuading the reader and making them hooked up to you (the brand).  Effective business writing should strike a call to action, predominantly, it often comes at the end of it, but a legible business copy should have a coherent string running in the course of it that convinces the reader as it goes. That being said, together with the aforesaid things, uniqueness is what sets a brand apart from the competition, so along with good copywriting the individuality should be added.

How to nail down?

A single word can make a world of difference, so it is vital to be accurate. A highly-skilled wordsmith is what you need to nail down. Let’s have a look at some of the factors that you need to consider.

• Consistent tone of voice
• Strike emotional triggers
• Let it be conversational
• Easy and precise

Writing greatness isn’t achieved overnight, but it is best achieved with time so, make and take the time, don’t be in a rush to write great content, if you do so, then you will compromise on your working standards.  To nail down a good branding with your copy, you need to know things in detail. On a more practical standpoint, good writing can increase sales, so don’t neglect the importance of good copywriting for your brand considering other factors. Pay attention to it and protect, foster and persuade your copywriters to have a better, stronger and more credible branding.

Final point

The ability to pin down the right words precisely about a company’s brand is no easy things, and it’s harder that you could imagine. Right from your core messaging to your content initiatives, a quality copywriting is indispensable to how your trademark is perceived. So, don’t settle for less when it comes to business writing. Get some inspiration by having a look at some of the top companies that you think have a stellar brand authority and then make your very own brand popular.

Effective writing for mobile-friendly websites

An insight into effective writing for mobile-friendly websites

Websites have become mobile-friendly, so should content!

Copywriting is a big and essential part of the mobile experience; it goes without saying. Brands that tries to convey their message in an effective way on smaller devices outclasses and survives well than that doesn’t. This piece of writing will throw light on how to optimize mobile copywriting for a superior UX, now travel with me to know how to best achieve it.

The user context:

An effective mobile copy, apart from considering the user’s exposure towards the brand or company and who the person is, it should also take into account the user context, meaning certain key elements like:

• Where they are
• What device they are using and
• Their state of mind.

In simple, it should consider the factors of user context and never be stripped back for information. There is no point in updating a content that clutters the page which also impedes the user journey, so consider cutting copies that get in the way of aiding the user journey. A crisp and compelling copy can help to neutralize a limited word count and users with a shorter attention span.

Support usability over tone:

While engaging users is considered as essential, the usability factor is also as important as engaging them. Clear, crisp, and concise is how your content should be, however, this best match to mobile-friendly websites. Simply said, maximum information with minimum words is what works, when it comes to mobile-friendly content. This type of approach is said to have a great impact and a website that merge a strong tone with summarizing calls-to-action is inclined to be the most effective.

Mull over on the journey of the user:

Reduce all factors that are said to have an unfavorable effect on conversion rates. An effective copy should also focus on the physical or emotional context of the user. This will have a great impact on the online journey of theirs. So, you should mull over on the journey of the user. It takes into account including relevant links and prompts for navigation. Additionally, it also means making sure that the copy is consistent all through, even with things like error messages. That being said, this type of copy which includes the error messages can be left to designers who will be more apt to use language or phrases that are unusual or jarring.

Follow the rule of golden triangle:

In view of the fact that, users focus on the top left hand of the screen when they are reading on desktop, on the other hand, when it comes to Smartphone’s, they will focus on more on the screen itself and take that into consideration, this is due to the immediate and short scrolling action required on Smartphone’s. It is generally suggested that placing the most significant information at the top or center of the screen helps cut down bounce rate and ensures the user’s attention is maintained.

Final note

A good writer should model, structure and create information while encircling some specific elements like building information architectures, determining content requirements and finding ways to connect and relate to the content.

Copywriting- writing greatness Effective copywriting

Copywriting- how to get into that writing greatness       

Striving for greatness in writing? It is best achieved through constant reading and writing. Now spend some time and travel with me for some handy tips on how to achieve that web writing greatness.

Clear, concise, and crisp is how your content should be. With that said, there are several other things that get added to this list which is discussed below.

• Psychological triggers: In copywriting, psychological trick plays a significant role. As a copywriter, you should master the art of persuasion and this will ultimately result in more sales, provided that all other aspects are covered along with an effective content. These things will ensure that you are earning the trust of your target audience while also convincing them to buy more or buy again. Above all, an effective sales copy will keep your customers interested in what you have to say.
• Time: Your journey to greatness in writing is best achieved with time so, make and take the time to write great content. Follow the structure and format. Writing style differ from person to person, so does structure and format, but copywriting experts suggest that you start off with the introductory paragraph and get into the body of the content such that you can focus on where the article is headed to. Having said that, don’t expect to write a great article at one stretch, give it some time, meanwhile, you can research more and find information that makes your content more interesting. Take a couple of hours or a day or even a week, this helps to see things from a better perspective.
• Don’t sacrifice on clarity: A brilliant copy shouldn’t be stopped at the homepage; it should be present in the entire website. Whether it is web content, a sales copy, or email campaign, no matter what you are writing, never compromise on clarity. Always stick to the three C’s which is already mentioned in this article (clear, concise and crisp).
• Consider other add-ons: A great writing coupled with visually-interesting examples is what works out in the long run. Without getting lost or overcomplicated, you should work on other add-ons that will make your content more interesting.

Incorporate the aforesaid strategies to achieve web writing greatness and captivate your audience. Finally channel and direct it right, in order to get the desired results.

Tags: Copywriting

Effective copywriting with LSI – Latent semantic Index

Your guide to effective SEO copywriting with LSI

SEO copywriting, when done in the way it is intended to be, it is said to get valuable web traffic for your website without having to spend thousands of dollars on paid advertising. Though there are several prevailing forces for an effective content, two things matter a lot, one is high-quality content and another one is engaging content. While visual elements like rich media, GIF, and infographics have already made its way to make your website/blog more interesting, taglines or the catchy phrases used to describe them also matters. Is it all about ranking and traffic? Yes, but it is also about engaging your readers, building authority, connecting with them, selling product/service. When you get right down to it, what is the point of receiving prospects to pages that do not serve a purpose?

As a good SEO copywriter, you should be able to able to please the readers as well as the search engines. Here’s a compilation of some important guide to effective SEO copywriting, all of which are based on real-time experience.

• Compelling headlines: you will have to set the tone for your content which is best done through a headline that is irresistible. It must be ingenious- absolutely. A compelling headline, apart from making an outstanding first impression, it gets your article read, but make sure that you throw some effective SEO strategies to it like keyword centric title, highlighting features or offers as such.
• Precise and crisp: be short and snappy with your content and always remember that crispy content grabs attention! There is no denying the fact that shorter blog posts do better than longer or very chunky blocks of text. Let not your readers feel intimidated neither bored. Make sure that your content is precise and crisp. Connect with them and let your content make the readers more engaging.
• Latent Semantic Index (LSI): In search engine optimization, LSI is becoming an important factor and it has already reached the rate of knots to where it is now. Basically, it maps out the relationships between words to decode the meaning of the text. Though the algorithms used to position web pages cannot “think” like humans, they can match up to the words used in a specific file down with classifying the structure of that particular document. Seasoned writers, instead of focusing on keyword density, concentrate on LSI and make use of related keywords, synonyms, and grammatical variations. By this means, they will not only scale up the chances of ranking in the Search engine result pages, but it also helps prevent redundancy in your copy.
• Spice-up your words: The hallmark of great writing depends on the words you make use of. Have you ever wondered how some content developers have a weird ability to connect you emotionally with their content? It is with the power of words they do that and as a matter of fact, it is the proof of mastery of the craft. Taking the reader on an emotional roller coaster ride is what that makes them feel connected. The power of certain words is said to go far and beyond that.

Tips For Effective Copywriting – LSI

Incorporate the aforesaid strategies into your SEO copywriting and leverage influence and psychology to perk up organic rankings and captivate your audience.

Grab your attention to writing

  Audience engagement is vital when it comes to copy writing. You need to keep the audience hooked up to your content from the start. First few contents are vital to keep them engaged. 

A story demonstration is important towards the start of the contents. It helps audience keep reading your contents. Audience like to hear your experiences. To keep them hear your experience show them suitable case studies, testimonials etc.

Make your article interactive. Put some interesting facts. Audience like fascinating contents. They like to read exciting stuff. Give contradictory statements in your own article. Contradictions gain attention.  

10 irresistible SEO Copy writing hacks you need to know

SEO Copywriting Techniques

Search engines ranks a site, if it has a compelling and convincing content which makes the user to stay long. In that case, you have to create a unique article which helps the user with his search query. You need to craft your content such that it has to get promoted and gain external links from other users. This will help your page to rank better in search engine results page.

Modern SEO website copywriting has improved a lot and some ethical hacks have to be employed in copywriting procedures. Just have a look at these 10 SEO copywriting tips which boost up your ranking in search engine pages.

Copy writing Hacks

Add LSI Keywords while copywriting for SEO

Latent Semantic Indexing keywords, in other words, relevant or synonyms of your focused keyword has to be added throughout your article. To find LSI keyword, you need to just type in the main keyword in search engine and note down the keywords which are highlighted in the results page.

Copywriting

In the above example, the main keyword is “retrieve files” and LSI keywords are recover, file etc.

Know your target audience!!

Your copywriting content may look similar to others as content marketing industry has grown beyond our imagination. So, in order to stand out from crowd, you have to do intensive research about your targeted audience on 4 W’s Who? Where? What? Why?

• First, you should know who your clients are.
• Next important thing is demographical audience analysis which involves a research of age, gender, culture, ethnicity, race, religion, and educational level of your customers. This information is essential to build a strong SEO strategy and it also helps to create an appropriate content.
• Your article must meet the audience expectation and what actually they need.
• You have to convince them why they have to go for your product or services.

Target Audience

Create visual content to increase traffic!!!

More than a written text, images speaks in a way which is well understood by a reader. Instead of writing the elaborated seo content, add some images which are relevant to your topic. This increases the visibility and reduces the bounce rate.

Keyword Research!!!

The keyword which has been highly searched by users should be your first priority. A proper Keyword research should be done before writing the content. Watch out for the keyword density in your article which is an important ranking factor.

Keywords Research

Write Fabulous Titles, Headings and Descriptions!!!

Your article’s title, headings, subheadings and description must have the keyword which drives more traffic. The variation of keyword has to be taken and their presence in the content makes the page to rank higher

Optimize your copywriting content to generate high Conversion rate!!!
Make sure that your article has Call to action option. SEO copywriting content has to drive high conversion rate and make a visitor to buyer. You need to assess the exact reason where you lose the traffic and add some elements like testimonials and social proof to overcome it.

High Conversion rate

Give a clear vision to your reader!!!

Tell the user about the advantages of using your products. Instead of describing the features, your article must give a crystal clear idea of the benefits that the user will get while using your products or services.

Perfect headlines!!!

No matter what you write in the body, your content will be judged by your headlines and subheadings. Choose simple and straightforward heading which grabs the attention of the users easily. Don’t forget to include your keywords in those headlines and subheadings since they drive traffic to your page and make it easier to get ranked in search engines.

Perfect Headlines

Advantages of using active voice!!!

Instead of telling, “many firms have benefited from our SEO services”, use active voice sentence like “We have helped many firms that has befitted from our SEO services”. This kind of tone is considered to be more friendly and pleasant to a user.

Try to avoid long paragraphs!!!

Nobody likes to read a lengthy paragraph; user easily gets tired of reading long paragraphs, so avoid it at any cost. Instead, add some special attributes like bucket brigades, subheadings etc. and truncate the unnecessary content. This leads to enhanced visualization of your content and also reduces the bounce rate.

3 Reasons To Fall In Love With Professional Copywriting Services

Have you got a business website which is craving for the engaging content? Are you thinking to create it on your own instead of outsourcing it to the copywriting companies? Stop for a while and give your idea a second thought. Ask yourself if you would really be able to create something compelling that can convince your customers. While writing is not new to most of the people but when it is about presenting the content in a professional way, then the copywriting services take the leap.

Search engine genie copywriting article

1. Better Brand Positioning:

There is no doubt that some people have a knack for writing. But, when it is about developing professional copies for marketing materials such as catalogues, brochures, websites, etc., then, things become really challenging for an ordinary person. The complications go beyond the good grammar and spelling. This tough task needs a professional attention to properly position your product or service, so that it stands out and motivates your target users to take actions. A professional SEO copywriting company excels in these overwhelming content-development tasks.

2. Saves Your Valuable Time:

The writing consumes a lot of time that you may not have. It is indeed a pain for some people to devote their time for writing from their tight schedules. Your time is valuable; you should rather spend it on interacting with your clients rather than putting it to the writing in a closed space. This is where a trusted website copywriting company can help you in freeing your time and perform something at which they are really good – Writing for your website pages.

3. Supports the Design And Business Purpose:

A beautifully designed website with strong copywriting can work as a magic pill to increase online visits and have the potential to retain your customers. The eye-catching graphics don’t mean a thing if they are lacking useful content. A powerful website copywriting invites your audiences to begin reading in which they are interested. Furthermore, the Compelling content doesn’t let them slip away from your website which influences their purchasing behaviour. But, only a skilled copywriting service can play that magic of words which supports your design and eventually, your business success.

Conclusion

In today’s cut throat competition, you can’t afford to take a chance by compromising and living with poorly written content. Let the copywriting services aid you in developing the content that can target your audience in a right manner and can optimise your success. Never lose to your competition just because you don’t have the well-explained description of your product or service. If you don’t hire a copywriting company, your rivals will, so it is not worth waiting and missing out profits. Contact a professional SEO copywriting agency today!

Your content desires fulfil only at Search Engine Genie! We are a premium digital marketing agency with highly skilled professional copywriters in our team. Let our qualified writers spell that magic of content with the words. Contact us today for your content requirements!