How to write headlines that work well

In copywriting, headline is the first and perhaps only impression you make on a prospective reader. Without the interesting title it will not turn the browser in to reader. Headlines are the key to everything pretty much, getting and grabbing the reader’s attention. Headlines are very important as well when coming down to Google Adwords and creating the customers interest to click and read more.

Things to be considered while developing headlines-

• Decide on the tone you will use in your article and the same should reflect in your headline.

• Develop the headline based on your article i.e. if the article is technical then develop more structured headline.

• Headline that you develop should offer the overview of the article which means it should offer good idea of what the article contains to the readers and make them to read the rest of article.

• Make sure headline is not too long. It should be short and simple.

• Headline should always be easily understandable.

Copywriting headlines can be of any of the following type according to the necessity-

• Direct headlines are very straight forward. They tell what the article is all about.

• Indirect headlines take a very indirect approach. They develop curiosity in the readers mind to know what the content is all about. These types of headlines are more useful in online as they produce double meaning.

• A news headline is self explanatory. A product announcement or an improved version is the basis of a compelling news headline.

• Question headline is nothing but simply asking a question. This type of headline again develops curiosity among the reader to know the answer of the question.

• Command headline tells the prospect as what he is supposed to do.

• Last but not the least; testimonial headline is highly effective because it present proof that you offer great value. These entails taking what someone else has said about you, your product or service and use their actual words in the headline.

This is how your headline needs to be in order to attract the reader to read your article. And by this you will even increase traffic to your site that is again a vote to your site.

2 Comments to How to write headlines that work well

Michael
January 16, 2009

Always good to see someone reminding people of just how important headlines are.

A bad headline can crush an otherwise great project. It pays to know the ins and outs of that opening salvo and how to grab eyeballs from first words on the page.

Good stuff.

technical seo
February 9, 2009

I am amazed with it. It is a good thing for my research. Thanks

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