25% of the 30% work for a company as a search marketer? Guess that's me, but I just got "downsized". I'm probably not alone out there either, I did SEO for this company for 2 years...and they never really "got it" as far as the importance of conversion or organic traffic. It's fi...

I think you've got the right idea. The search engines won't keep crawling your site as often if there's nothing new to index, but your pages will continue to rank about the same until something better (not just "newer") appears. Or until they re-jig the algo! I have one home page that has ...

My guess is that the SEs would treat "keyword phrases" pretty much the same as they treat the "keywords" META... that is, they'll basically ignore it. Most SEs don't even seem to bother indexing the keywords META at all. Among the few who even index it to start with, none give it...