Social Networking has become the center piece of millions and millions of people every day lives. Lets take twitter as an example. You have the power of word of mouth to push your company or business to next level "Socially".

SEO brings you a higher Return On your Investment than any comparable form of marketing. Once in place, a properly designed and optimised site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.