Please try keyword research - i can advise you semrush for that case.

backlinks
content
keywords
tons of everything.

What can i advise that is really good and helpful - a great keyword research tool semrush.
I use it for a long time and have an amazing result.

SEM - is a big mommy and SEO is a one of her little sons.

good content is very important of course - but don't forget about keywords that will help you to increase your PR too. Use right tool to find them - i can recommend semrush.

White hat is all that is allowed by the search engines.
Black hat is all the sneaky strategies to trick the search engines.
Blackhat will not survive for long term, as search engines update their softwares often and will penalize you and ban you for life.

For my mind Google Chrome is one of the best existing browsers, though it doesn't have that huge amount of SEO plugins as FF for example.
Anyway SeoQuake for Google Chrome is great

The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click thro...