What is web analytics?

[genilia]

The Web Analytics Association defines it as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives."

Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn't? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your website and campaign performance to maximize your return on investment (ROI).

[stevejustine]

Web analytics is the process of analyzing the behavior of visitors to a Web site.

[tonyclains]

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.

[merryscanlan]

Google Analytics is a free service that provides statistics tracking and analysis service that allows webmasters to analyze traffic flow on a web site. Also webmasters can change the website according to the traffic flow. So Google analytic is very important service according to your site point of view.

[Richard Smith]

Hello Friends,

Web analytics is a component of online business that has been slowly gaining momentum over the last half-dozen years, one whose time, many say, has officially come, based on Google's acquisition of Urchin Software in 2005. In general terms, web analytics is the process of collecting data about the activities of people accessing your website (visitors)--how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on--and mining that data for information that can be used to improve said website.

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