Benefits of Guest Blogging in SEO

[Jeffreyhooft]

Guest blogging is a powerful way to get your name out there and increase your authority. The benefits of guest blogging are exponential because instead of serving your viewers you are serving someone else’s audience.

[paperpan0]

Guest blogging a few years ago was the latest greatest way to build links. The reason we build links is to give Google and other search engines signals on how trusted a website is and to build authority. In turn, search engines hopefully will give us better rankings in their results because we are seen to be responsible and honest.