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What is Anchor Text?

Anchor text is the clickable text in a hyperlink. The anchor text is also identified as the link title. An exact match anchor text has the same keywords tinted as the targeted keyword of a web page. Anchor texts are one of the many signals search engines use to decide the topic of a web page, and can direct to an internal or external web page.

Anchor text is the actual text on a link to your web site. Instead of a link on a web site saying 'click here' and linking to your site, or simply listing your web site name ideally you have text that describes what's on your site.