SEO benefit

Basics of search engine optimization,what is the need of SEO,their advantages in marketing and more

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werror

SEO benefit

Post by werror »

My online shop includes a small but growing system of of forums, one of which is a "member's lounge" for off-topic discussion, jokes, links, and so on. Currently it is accessible to registered members only; others (including search engine spiders) don't see it.

I've been thinking that if I allow non-members (including spiders) to access that off-topic forum, I might gain some small search engine benefit due to having an additional 1000+ pages indexed. (Right now I have 28,800 pages indexed in Google, and 24,500 in Yahoo.) All of these pages link back to the home page and other relevant site areas.

But on the other hand, apart from the navigation links, most of those pages aren't even remotely related to the rest of my site, or to any search terms I'm interested in. I know that linking to irrelevant pages is a bad thing; is linking from irrelevant pages, or simply having those pages on your domain, also a bad thing?

Any answers or insights are much appreciated!
ahmed09
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Program your site to be "crawler-friendly

Post by ahmed09 »

Optimize the site for your target audience and not for the search engines.
3. Explore your keyword phrases widely.
4. Design and sort out your site architecture and navigation based on your keyword research
5. Program your site to be "crawler-friendly
6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and expressively as possible.
7. Write gripping copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."
8. Incorporate your keyword phrases into each page's unique Title tag.
9. See that your site must be Link-Worthy and effective.
Don't be marit.
Chalmer
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Post by Chalmer »

SEO Tips and Steps
This article tells you various search engine optimization tips and steps for seo your website. After reading this article you would be able to find some of the best online solution for seo services.
Title: Make a title which will explain the Page! Keep your title short and to the point. Use your keywords in the page title.

Keywords: Do not waste your time on useless Keywords, Be sure you are targeting the right keywords.

Meta Tags: There are two things in Meta Tags one is "Keywords" and other is "Description" Put the keywords of the page in the "Keywords" and put the Description of page in the "Description".

Meta Keywords: Meta Keywords is to define what keywords apply to your page. There are Many Search Engines which does not Read this Tag. but some search engine do! so you should have to add this "Meta Keywords" within the .

Meta Description: Meta Description tag will be Displayed in the Search Results to the users. Its helps in High Ranking, and also Attract Users of Search Result to your site.

Qualitiy Content - Using Text Instead of Using Images to Describe the Page is good way. Use Anchor in your pages, because it will also helps you in High Ranking.

Links Popularity : Links Popularity is Very Important in High Ranking, if you have High Link Popularity then you will be at the TOP if you have less then you will be Down. Making Link Popularity High is not so hard its Easy. Read the Next Step!

Exchanging Links with Partners: Its Easy to Exchange Links with other partners, and Links Exchange will Help you in Increasing your Links Popularity. Make a Links Page and Link it From the Home Page.

ASk other Webmasters send them an email to have a Reciprocal Link with you! The easy way is that just put "Links Exchange" in the Search in (Google), you will get list of Partners!
jerominejuliana
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55 Quick SEO Tips Even Your Mother Would Love

Post by jerominejuliana »

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if is your preference, then should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to and internal links go to.

Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Linkbaiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.

41. There are two ways to NOT see Google’s Personalized Search results:

(1) Log out of Google

(2) Append &pws=0 to the end of your search URL in the search bar

42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.

43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.

44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.

45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.

46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.

47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.

48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.

49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.

50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.

51. Add viral components to your web site or blog - reviews, sharing functions, ratings, visitor comments, etc.

52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.

53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.

54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.
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Jenie0109
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Post by Jenie0109 »

Search Engine Optimization must be focused towards human visitors in order to achieve good quality traffic and conversion rates. Page content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques.

Title Tag
The title tag is the most powerful on-site SEO technique you have. What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag.

Avoid Common Anchor Text
Avoid putting same anchor text in every page otherwise it can make you a spammer in search engine’s eye. Use different anchor text and it is very important that you don't repeat this text involuntarily.

Install Site Map
Site map is the most important route towards achieving optimized site. Site map enables search engines know about your website by the site map. A sound skilled site map helps your users to steer easily within your website.
DevidCook
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Post by DevidCook »

You ask a good question.Optimize the site for your target audience and not for the search engines.
3. Explore your keyword phrases widely.
4. Design and sort out your site architecture and navigation based on your keyword research
5. Program your site to be "crawler-friendly
6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and expressively as possible.
7. Write gripping copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."
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siteadmin
Site Admin
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Post by siteadmin »

[quote="MarcGlden"]1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
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Jenie0109
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Post by Jenie0109 »

SEO:
* deliver your business website among the top ranked sites in the Web.
* gives a wider market and more target clients for you.
* will invite more readers and potential customers to your site.
* will improve your ranking in the search list and will give your site instant popularity.
* gives better traffic equals more profit through pay-per-clicks.
jaikanth123

benefits of seo

Post by jaikanth123 »

* Benefit One - High ROI
Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.
* Benefit Two - Long Term Positioning Once in place, a properly designed and optimized site should stay long term in the rankings compared to PPC where costs and outlay are ongoing and unpredictable.
* Benefit Three - Targeted Traffic
SEO can increase the number of visitors who are actively searching for your service or product.
* Benefit Four - Promotion that Doesn't Sleep
Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!
* Benefit Five - Increase Brand Visibility
SEO can give your brand a high international profile - and for a comparatively low outlay.
* Benefit Six - Higher Sales
SEO can mean increased sales of your product or service.
* Benefit Seven - Faster Loading Pages
Properly validated and optimized files will be smaller and leaner, meaning less server requests/overheads and quicker download times.
* Benefit Eight - More Cost-Effective
SEO is among the most cost-effective ways of marketing.
* Benefit Nine - Increased Accessibility
Observing sensible optimization procedures can make your site more accessible to all users.
* Benefit Ten - Cross-Browser Compatibility
A properly optimized site will be as near as possible validated to high standards. This means that it works in all browsers, meaning your site may be viewed by the greatest potential number of visitors.
* Benefit Eleven - Navigable by the Engines
Properly optimized, all links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and correctly categorize.
* Benefit Twelve - Usability
Observing basic optimization guidelines should mean that visitors have a more pleasant user experience.
jhonebuery
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Post by jhonebuery »

When an in-house search engine marketer lovingly crafts a new paid search ad, spends time testing multiple ad texts, labors over search term lists to pick the perfect words, the last thing the advertiser wants is to have all that work help another site’s search engine optimization efforts. And yet, increasingly, I see AdWords ad text influencing unpaid search results for Google’s partner sites.
Bessagnes
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Post by Bessagnes »

Well,
I 'm impressed after reading those posts, i always tends to consider the SEO factor is my website because Iknow the cost to have a top ranking in Such Search Engine....

Bessagnes,
jameskerry
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Post by jameskerry »

Search engine optimization is a practical and effective solution for increasing traffic to your website. One of the major benefits of SEO service is that it helps to create your websites favorable to both visitors to your site, and the search engines. Specially designed and result-oriented SEO services provide systematic and reliable search engine solutions together with a plenty of benefits of SEO including:
-User-friendly website design or redesign
-Keyword-rich content writing
-Article submission to major directories
-Proper Meta tag optimization
-Advanced online marketing techniques
-Long-term higher rankings on major search engines
-Strategic link building
-Increased website visibility
-Enhanced online sales
-Global business coverage
-Website evaluation and monthly reporting
One of the benefits of SEO service is that it offers a client-focused and cost-effective search engine optimization service together with a number of Internet marketing solutions including viral marketing, blog marketing, web development and many more.
madelainewatson
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Post by madelainewatson »

This article is very fantastic and informative..It is very helpful for us SEO's. Search engine optimization can help me to support my website rankings as well as traffic from search engines. Try to visit this: seomanagementconsulting.com this can help you to know more about Search engine optimization.

Thank you for sharing this post.
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dvdv882
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Re:

Post by dvdv882 »

The chance of web site visited by a user is increased if it has higher rank in the search engine. Today many SEO services are provided to improve your website and to get place on the first or second page of the search engine result pages like Michigan seo companies which provide marketing tools to promote the site.

Benefits Of SEO:

*SEO increase the traffic of visitors who are searching for services and products.

*SEO will give new vision to you brand.

*It helps you in raising your sales.

*SEO is on of the most cost-effective techniques of marketing.

*A reasonable optimization process can turn your site more easily reached to all consumers.
Trincypris12
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Post by Trincypris12 »

Selecting search engine optimisation for promoting your business on the internet, one must knows the ultimate benefits of seo campaign.

Perspective (Global / Regional)
Selecting your keywords or phrases to target your audience, search engine optimisation ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organisation which wants to reach all potential customers locally or globally. You can reach the targeted customers of your own choice.

Targeted Traffic
Search engine optimisation campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimisation. Search engine optimisation is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equal more sales.

Increase Visibility
Once a website has been optimised, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.

High ROI (Return on Investment)
An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.

Long term positioning
Once a website obtains position through a SEO campaign, it should stay there for long term as opposed to PPC (Pay Per Click). SEO is a cheaper and long term solution than any other search engine marketing strategy.

Cost-effective
One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.

Flexibility
It is possible to reach an audience of your own choice through a seo campaign. You can get traffic according to the organisational strategy to meet the needs and requirements of your choice.

Measurable results
It is a unique quality of seo campaigns that you can quantify the results of seo by positioning reports of search engines, visitor conversion and the other factors of this nature.
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