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Social Advertising on Facebook

Posted: Tue Sep 28, 2010 9:57 pm
by nicolasb86
Facebook is used by over 500 million people. This audience potential is pretty high, whatever your targeted demographic may be.

Typically, ads on Facebook are run daily, and according to the model you’ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily budget is a benefit because it disables the challenge of accidentally overspending.)
Overall, setting up a facebook ad is quick and simple , and as stated before there are two methods to go about obtaining traffic. These are Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM). A great thing about these forms of traffic is your ability to choose a range of options when setting up your advertising account that can target ads specifically to either as direct or as broad of an audience as you would like.

These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.
What Should Be In Your Ad?
Your ads can be made up of a URL; which could be your Facebook page, a website/blog, or any landing page, an ad title (the max being 25 characters), the body text of your ad (the max being about 135 characters), and an image.
Regarding the image, it’s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer’s interest. The good thing about content and images is that Facebook attempts to make it easy by making suggestions via the link it provides.

Customizing Your Ad:

Getting specific in an Ad is all Facebook Advertising is about. The trick is to be as targeted as possible to ensure better results. This can be done by configuring your targeted area based upon area and audience. Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors. A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost. Ultimately, organizing and managing this aspect is based upon what budget is going to be best.

Is Facebook Worth It?

The ROI in Facebook is dependent upon the nature of the product and the targeted audience. A methodical approach should be implemented, like testing, adapting accordingly, and making necessary changes as you see better results. Doing these things is essential if you want to achieve success in any kind of paid traffic medium, especially in Facebook.


It’s important to keep in mind that Facebook is still social media, and so marketing efforts should be information and value driven, because the goal is to appeal to them not to “hard-sell”.

Posted: Wed Feb 23, 2011 10:54 am
by gigoeforet
Face book is social networking site and it was help to promote the add on site. So it was used to putting add by the SEO to increase the traffic and promoting the product. This site was free, so it was very effective in on line marketing..

Posted: Wed Mar 09, 2011 8:47 pm
by adamadimos
Advertise on Social networking website is an easy way of marketing. You can advertise on face-book, orkut, twitter, zorpia, wayn etc. It is used by millions of people so it is easy to advertise your product to various people.

Posted: Tue Mar 15, 2011 7:29 pm
by peterdell
Trend of social networking is now widely recognized throughout the world. In recent years, Facebook has been at the top of the competition among the many social networking sites on the Internet. Worldwide Facebook has the largest number of traffic compared to other sites.

Posted: Fri Mar 25, 2011 7:29 pm
by kelvineendru
Facebook is the social networking site and better use for marketing. On daily Facebook visit 100 million users. If want marketing or advertising or selling something U have to better way is Facebook.

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Social marketing on facebook

Posted: Wed Apr 06, 2011 6:23 pm
by jackavalonpaul
I think for social marketing facebook will be best because you will get targeted and local traffic very easily on facebook and its free also.

Re:

Posted: Wed Jan 11, 2012 5:59 am
by lizatailor23
Facebook is basically social media optimization tool used to make people aware about your business so by advertising on facebook can help one's business grow with the condition that the advertising material should be catchy along with proper landing page.

Posted: Thu Jan 12, 2012 1:49 pm
by robinhood005
These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.

Posted: Fri May 04, 2012 4:14 am
by AdamS
These time you can now use Facebook as marketing and advertising tools and Facebook is now consider as a good source of web traffic that's why several bloggers start using it.

Social Advertising on Facebook

Posted: Mon Jun 04, 2012 7:13 am
by Jack007
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Posted: Wed Jun 06, 2012 10:21 am
by heenakapoor
Facebook is a major social networking website. It has highest users on their websites. it provide high traffic on your website. It provide many services like Page creation, group creation, Application creation.. etc, which help in increase the traffic of your website and popular your products, business.. etc.

Posted: Fri Jun 22, 2012 12:04 pm
by jordenjons
Facebook includes many strategies for promoting your company and products. Facebook Ads is a matter of successfully identifying a target market, communicating with them in a precise manner.

Posted: Mon Jul 02, 2012 1:26 pm
by jordenstive
Facebook has a powerful system for buying advertising. This works on a system like that used by the major search engines; a pay per click system. Also, The best thing about advertising on your Facebook fan page is that it is created in minutes and it is free of cost.

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