5 Ways to Improve Search Rankings
Posted: Fri Nov 11, 2011 11:08 am
Hi,
A few years ago, standard SEO techniques such as on-page keyword densities and link-building programs were very effective in helping small business websites improve their rankings in the search results. Today, however, optimizing your website using only standard techniques is just not enough - the search engines now evaluate a multitude of additional factors to determine whether your website will be listed on page 1 or page 101 (or worse!).
So what does this mean for your business? It means that Google and the other search engines look for ranking signals not only from your optimized website, they also look at other sources all over the web.
So what can your small business do to build a stronger online presence? Here are 5 things to try :
1. Get Social Now!
2. Get Blogging
3. Build a Content Pipeline
4. Send Out Press Releases
5. Integrate Your Online Marketing
A few years ago, standard SEO techniques such as on-page keyword densities and link-building programs were very effective in helping small business websites improve their rankings in the search results. Today, however, optimizing your website using only standard techniques is just not enough - the search engines now evaluate a multitude of additional factors to determine whether your website will be listed on page 1 or page 101 (or worse!).
So what does this mean for your business? It means that Google and the other search engines look for ranking signals not only from your optimized website, they also look at other sources all over the web.
So what can your small business do to build a stronger online presence? Here are 5 things to try :
1. Get Social Now!
2. Get Blogging
3. Build a Content Pipeline
4. Send Out Press Releases
5. Integrate Your Online Marketing