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Does anyone have any guidelines in regards to how one ranks keywords.

For example, when one looks at monthly search volumes, can any of you give me an indication as to what sort of search volume is considered to be very high or very low. So far I have been evaluating them relative to each other only.

Also, how many google hits would you consider to be very high or low for a given keyword/phrase?

Thank you for your help.

With Keyword Tracker you can follow whether changes you've made to your site and the number of incoming links are having a positive or negative effect on your site's rank.

Generate a list of keywords or key phrases you want to track. These are searches that you want your site to rank well for.

Keyword research totally depends on your website marketing strategy. First of all, you should do a research to find best keywords for your business. You can do this by;
-Researching competitor websites to find their target keywords
-Use common sense to identify industry related keywords
-Ask from industry experts
-Do a keyword research by using an online tool like Google Adwords keyword research tool or Wordtracker

If you use Google Adwords tool to find keywords, Google will provide you a list of similar keywords, number of hits and competition. You can download the list in excel format.

After the keyword research you should try to include your top keyword/keywords in the domain name.

ok. I will use google to search fifa15coins4u. and get more about googel adwords!

That wont help you, google give you just some assumption and his stats what before u select a keyword for ranking check its relevance ,check if its a information keyword or provide you good leads how many competitors you have on that specific keyword can u really able with sources to compete with them like u cant compete with flipkart on eCommerce business

You can use google free tools and other paid tools and many more what Keyword Research is not just done through google it is a topic of Business analysis.
the one must have good business mind to find a good keyword, you must know what people search what are trends in society and is your keyword is targeting your specific audience ,do small survey ask peoples about how they find specific service from search engine do ask what queries they use.
you will get some ideas from your top competitors
and once you have lot bunch of ideas use google free tools
keyword planner ,google trends google alert etc

also i will try google for fifa16coins4u online, and get more related with fifa 16 news