Link Juice means qualitative Links that have following characteristics:
it does not have the nofollow attribute added
the page the link is on is indexed by the search engines
it is not detected by the search engines as a paid link to manipulate the rankings
the link is not part of a link exchange
the number of links on the page that the link is on are low
the page that the link is on, has a lot of link juice pointing at it
the link was editorially given and not a self promotional easily gained link
the page that the link is on is relevant and on the same topic as the page that the link is pointing at
the anchor text of the link is the same topic as the page that the link is pointing at
the site that the link is on is recognized as an authority site by the search engines
the link is in the context of some text that the pages the link is pointing at is about
a page with a higher mozRank and mozTrust is likly to pass more link juice
Hope It Helps!!
link juice
Moderators: ushakumarik, DeviSri
Link Juice is Google money or it might as well be for without it you're a worthless ranker. Link Juice is how Google rates or ranks the quality, relevance, and popularity of your site. When a highly ranked site links to yours this is the essence of the juice, the more quality backlinks you have the more link juice you got.
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