Search Engine Land’s updated SEO Periodic Table is now Live

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Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have one that we believe is better than ever.

Along with the traditional SEO success factors and list of search marketing toxins that you’ve come to know and expect, we’ve added a new Niches section that dives deep into the individual characteristics of SEO in three industries: Local SEO, News/Publishing, and Ecommerce.

The main table consists of six positive groups-Content, Architecture, HTML Reputation, Links and User. The Toxins represent practices that can harm your SEO, even getting you penalized by the search engines.

With this relaunched infographic, we offer both long-time SEOs and those new to the industry an overview of what’s essential when you’re looking to achieve success in SEO. It isn’t all about rankings, but it is about achieving positive results from greater visibility in search engines.

While SEO is indeed an art, it is also a science. We hope this refreshed graphic serves as an essential reference for your experiments.

SEO Success Factors
All factors on the table are important, but those marked 3 carry more weight than 1 or 2. No single factor guarantees top rankings or success, but having several favorable ones increases the odds. Negative “violation” factors shown in red harm your chances.