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Thank you thanks for everyone for joining I hope you had a good session on images and how to make most use of them with search engines. Also we want you to keep visiting webmaster central and Google groups. Thanks.

 

Adam: Thank you Christie (Maria): I have one question for Christie should we use alt tags or both alt tags and title tags for images?

 

Mariya: I actually want to put that question to MattCutts.

 

Matt cutts: Regarding images certainly you can add as much information as you can certainly the alt tag is very important but you need to make it as relevant to the context as you can. Google will try to read as much signals as it can to make it good for the search quality so you can imagine adding correct name, titles and all sort of stuff like that as much as you provide helps for search engine crawlers like googlebot or other search engine crawlers only problem there is don’t be spammy and give all sort stuff like 18 or 20 words with all sort of stuff.

 

Christie: Yeah we discussed that actually on the video I don’t think Google actually uses title tags in images but other search engines might like so you can add alt text and you can add title or both.

 

Matt cutts: And also someone asked a question in the Q and A about the keywords in the URLs. Specially for images descriptive names gives a lot of useful positive signal not only for the search engines but also for the users not only for images imagine of a blog its much better I think as a user to write word entirely in the URLs like the category name than just a random host number which doesn’t mean anything

 

Adam: Good Point, other image question, we definitely have few minutes to go to other questions as well. So John asked will including image URLs in the site map helps? So what you are going to say for that?

 

Christie: So this is a little bit touchy for us because originally when we had sitemaps here to go it was set to include all the content as well as the images included. As it kind of evolved it has it has become important. There is nothing like we go detecting for jpg’s or any other images in the sitemap file but still it doesn’t hurt so no problem in including it. But it compares to how we utilize the actual html URLs or not that it’s realized. So I wouldn’t have to make any extra effort to include the image URLs in the sitemap and nothing wrong to do with that if you like to,

 

Adam: Ok Cool. Let me cover some more image questions here, Alan asked what does image enhanced opt-in search function webmaster tools do? How does it help?

 

Christie: Actually it’s a programme where we can take your images and understand what it is like how is that image, where did that image came from and more.

Overall what we are doing is when we have certain set of images we make people view and label them based on their quality. That’s not going to be an automatic method but overall its going to improve the images in image search.

 

Adam: Thanks Ok we have some more image questions , Does using image cache delivery network like Akamai where the host is delivering the images will this cause problem for the Google image search? (Reference for this question) http://www.akamai.com/html/about/press/releases/2001/press_112001.html

 

Matt Cutts: Well it’s not a problem for Google image search I mean good thing is we did the image we did the natural illusion we get an Ip address we get something from the IP address the image gets transferred to us. For people who have geo location that’s not the best thing for images, On continuing if they are serving them great content out of the Russian IP address and that might confuse googlebot so the more you are going to damage in time any Canadians accessing say a company from Canada that just makes it that much simpler for all search engines. But for images I wouldn’t feel that’s a problem at all. Content delivery might be a problem but image delivery is not going to be a problem.

 

Adam: Thank you, Why don’t we just tackle few other questions we can later come back to image search as well, One question which was asked a number of times in chat today is what we call sitelinks, some folks ask what they are and some of them ask how to get them or change them, So lets talk more about sitelinks.

 

MattD: This is a decision an algorithmic decision made on the backend. Some people don’t necessarily want them or might have reason to modify them so we added the option in webmaster tools where you can actually go and remove them or you can actually ask for them and actually enable them. We think its one of the better features.

 

Adam: I just want to briefly tag on to that, you can actually choose the individual sitelinks I believe so you can actually take this one set of satisfied links and include in your page little promotion to your page or something like that you can pretty much remove a bad sitelink so we may add a sitelink we may not so for that it will help pick your site like if its updated or if its not updated in that respect. Also I want to jump to a question that quite a few of you asked and that is about audio and text transcript from this chat. We are not quite able to provide a transcript because those issues with logging both strangely a presentation of PowerPoint the same time have a transcript. So probably we are not doing this and put some challenges on WEBEX so no audio transcripts, however we are aware of at least 1 person who mentioned that he is going to be blogging this so I won’t mention Barry’s name but I can reflect if you search over some popular search engine blogs you will find a good lot of what we talked about today and I am confident too that we are going to take a lot of question that you had and to reflect upon it in Google as well. That’s the best that we can, One other thing I observe is that few of you have some general questions something like ok I have my site up I am not doing as well as I should be in Google it looks like everything is double ok in webmaster tools I checked the robots, checked for errors still I am not performing as I like.