Benefits In Online Store Marketing With Product RSS Feeds
Product RSS feeds are data feeds of items that are sold through online retailers. These types of feeds are used by both major search engines and product comparison search engines to help get more publicity for online products. Whenever you add a new product to your e-commerce site or change the information of a current product, search engines and product comparison engines will be alerted of the change. Consumers doing a search for a definite product will be able to find your product on the web. They may choose to purchase from your online store even though they have never heard of your store before, this is all thanks to product RSS.
Content rich sites generally rank very well in major search engines, because they have a lot of information which helps the search engines decide what they are all about and who their audience should be. E-commerce sites on the other hand are mostly image based, because a picture is worth a thousand words when it comes to advertising online. There is not a entire lot for search engines to go by so e-commerce sites have a much harder time being found and crawled by them. When you propose product feeds, it makes it much easier to alert the search engines to crawl your product pages. In fact, they help to directly alert the search engine that a new product is scheduled on your site or if changes are made to a product. Some search engines like Google even displays product images collected from product RSS on the first page of search results if the user searches for a popular product phrase.
Product comparison engines also play a vast role in helping to market your products on the web. Price comparison sites use this method to bring together people searching for products to buy and e-commerce businesses selling them. It is a virtual marketplace run on product RSS feeds where customers are actively searching for a product and the best price for that product, and online retailers are getting publicity to millions of online shoppers. There are many such sites out there, some are completely free while others are free to submit product feeds but require the online retailer to give them a cut when a sale is made. These types of sites are known as CPC price comparison sites. They act like a major link, earning commission from thousands of e-commerce stores. Here is a catalog of some of the most popular price comparison sites:
- Yahoo Shopping
- Google Product Search
- Bizrate
- Pricegrabber
- Shopzilla
- Shopping
There are some main advantages of using product RSS beside the obvious. Here are just a few reasons why you should propose product feeds:
- Automatic updates of data feed
- Target audience are customers instead of web surfers looking for information on the web
- Compare your items and prices with direct competitors through price comparison sites
- Some price comparison sites permit you to promote store discounts which gets more people to check out your store
- Consumers who find your store by looking for one product will probable check out your other products
- Increase conversion rates by eliminating the avoidable page views normally required to get to your product page
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