Google Introduces Three New Travel Products for Hotels
Google has recently announced three new travel products specifically designed to help hotels increase their online visibility and reach a larger audience. The first of these products is the Google My Business Hotel Finder. This product allows hotels to add their hotel information to Google My Business, which will then be displayed in Google Search and Maps results. The second product is the Google Hotel Ads product, which allows hotels to bid on their own ads that appear in Google Search and Maps when a user searches for hotel- related keywords. Finally, the third product is the Google Hotel Insights product, which provides hotels with valuable insights about their guests, such as when they are searching for hotels, what types of amenities they are looking for, and other information that can help them tailor their marketing strategy.
The Google My Business Hotel Finder product allows hotels to add their hotel information to the Google My Business platform. Once the hotel information is added, it will be displayed in Google search and Maps results. This product provides hotels with a great way to increase their visibility and reach more potential customers. Additionally, the product is free to use, so hotels don’t have to worry about any upfront costs.
The Google Hotel Ads product is a paid marketing service that allows hotels to bid on ads that appear in Google Search and Maps results. This product is especially useful for hotels that want to target potential customers in specific areas or who are searching for specific amenities. Additionally, hotels can also target ads to people who have already searched for similar hotels in the past. This product gives hotels the opportunity to increase their reach and make sure their ads are seen by the right people.
Finally, the Google Hotel Insights product provides hotels with valuable insights about their guests. This product provides hotels with data about when guests are searching for hotels, what types of amenities they are looking for, and other information that can help them tailor their marketing strategy. This product is especially useful for hotels that want to better understand their target audience and make sure their marketing efforts are as effective as possible.
Overall, these three new travel products from Google are designed to help hotels increase their online visibility and reach a larger audience. The Google My Business Hotel Finder product provides hotels with a great way to increase their visibility without any upfront costs. The Google Hotel Ads product allows hotels to bid on ads that appear in Google Search and Maps results. Finally, the Google Hotel Insights product provides hotels with valuable insights about their guests that can help them tailor their marketing strategy.
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