Real Time Marketing
We are now living in 21st century where internet has taken us to a new high level and it certainly dominates the whole world. We can now go anywhere easily and do any work from anywhere possible. We easily encounter with unlimited levels of speed and mobility today. We also have the high accessibility in getting any information in every single moment of our day to day lives. On top of all, our demands are everything to be accessible straight away. We actually don’t desire it but we expect it any way. To tell the truth, Real time marketing has become more and more popular and demanding in developing our business right.
Real time marketing has gained more popularity after 2010, when many digital platforms had already started influencing the society. Even though it is not the traditional way of marketing, we normally opt for it because of the accuracy and high performance it brings. This kind of marketing is not so intricate but you should always be ready to cope up with new trends and information. Also, you should do a proper consumer analysis often to get ahead in your business. The tools you can use for real time marketing are social media profiles and information gadgets.
This kind of marketing aims to create a clear idea that is not something ordinary and everyone can easily think of. This is all about developing a fresh and innovative marketing strategy that focuses completely on up to the minute events. By using latest trends and consumer feedbacks, marketers can easily get connected to the consumers with their products and services. With the increase in the use of social media platforms, real time marketing is growing up day by day and is sure to hit the digital world in the forthcoming years. Social media platforms let marketers access the real time insights of the consumers easily and it will eventually help them reach their target audience.
Generally, we love to see and read what is trending today and the same concept applies here too. Marketers are taking the fullest advantage of latest and recent trends to keep their specific products and services in everyone’s eye. With real time insights, you can get to know about the consumer’s behavior, their online activities and their attitudes and this will help develop your business. You can also map your marketing strategy with the help of real time insights because it would give you the exact details and data totally based on people’s online activities.
Factors to consider before planning real time marketing
- Firstly, it is important to go with the right social media platforms in accordance with your business, products and services.
- Creating original and catchy content is important to entice the attention of web users. The content you write should engage and drag the eyeballs of the readers.
- Always take time to understand the behavior of target audience and analyze all the pros and cons.
- Monitoring consumers’ activities is also important to turn them to potential clients.
Benefits of real time marketing
Real time marketing has become the core and important part of marketing strategy and unlike traditional marketing methods, this kind of marketing would be able to give you better results. In short, RTM is taking over the traditional marketing because now consumers don’t just let them settle for local products but they crave for international brands too. Remember, real time marketing is highly beneficial only if it is done right. You need to creatively think so that the real time messages you share on social media platforms will get many shares instantly. If you place a highly effective message or post, then there are odds that lots of people will see your product/service and turn into your dependable customer. Usage of right data and real time insight tools will help you become successful in your business. With RTM, you can get the data of consumers from many different sources and you can easily get to know about the behavioral intelligence of your consumers and learn more about them. This analysis and study would directly help you create a right and finest marketing strategy that can drive more leads to your business.
Tools used to collect consumer data
Google correlate – This tool helps find search patterns that correspond better with real world trends.
Google consumer surveys – This tool would be capable of giving your accurate, fast and reliable data of people using mobile devices and accessing internet.
Woopra – This tool will give you the information about the number of visitors online and number of people who are actually reading your content.
Google trends – With this tool, you can get the details about what is trending at the moment all around the world. Remember, this tool is able to generate data based on searches.
Pikwik – This is actually a self hosted and free too that has iphone and android app within it and will give you a comprehensive analysis.
Hopefully, by now, you know what real time marketing is and its many benefits. Once you incorporate latest trends and pay keen attention to your consumers’ behavior, you are providing your prospects with catchy and useful content and showing your relevance.
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