YouTube Videos Increase Your Product Search Visibility In Google Product Search
It’s an excellent way to get listed in Google Product Search, but standing out from the crowd – there can be dozens or hundreds of other merchants selling the same thing – has always been a problem. So try to catch shoppers’ eyes by letting a video symbolize your offering.
Everyone loves a good video, and even more if this video can explain something interesting about a new product like a new cell phone or a new digital camera.
Video product reviews are receiving a lot of buzz these days, and as shoppers turn to the web to help them figure out what or how to buy. Google has the facility to add you tube for smart shoppers.
Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy. Google Product search has the facility of including relevant and high quality YouTube video reviews on a number of our product pages in Google Product Search. Videos include reviews from sources like USA Today, Wired, and Digital Trends, and they appear above the “Similar Items” section of the page.
Google will be periodically reviewing content for inclusion in this feature. But it is not guaranteed that submitted videos will be selected. The following steps are necessary to do the following if you’d like a video to be considered:
- Add the “youtube” attribute to your data feed. In this attribute include the YouTube video ID for each one of your products with a related YouTube video review. Video IDs are the values that follow the ‘v=’ in the YouTube URL of the video.
- Include UPC, ISBN, brand, and MPN information in the tag of your YouTube video review.
This Google Product Search feature provides more good elements for smart shoppers who are in need to buy new products, and by the other hand, gives to a company more credibility and sales of course.
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