Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth

Link building is a key component of any successful SEO strategy, as it helps to increase the visibility of a website in search engines and drive organic growth. However, traditional link building methods such as manual outreach and link exchanges can be time-consuming and difficult. Machine learning can be used to accelerate organic growth through smarter link building.

Machine learning is a type of artificial intelligence that can be used to automate processes and make decisions based on data. By using machine learning to analyze data from sources such as competitor websites and link profiles, marketers can identify opportunities for link building and target strategically. This can help to streamline the process and make it more efficient.

Machine learning can also be used to make personalized outreach more effective. By analyzing data from sources such as social media, marketers can identify influencers who are more likely to be interested in a particular topic and target them in outreach campaigns. This helps to ensure that outreach efforts are more successful and that links are more likely to be placed.

In addition, machine learning can be used to optimize link building campaigns and ensure that they are more successful. By analyzing the performance of past campaigns, marketers can identify areas where they can make improvements and focus their efforts on achieving better results.

Finally, machine learning can be used to identify link building opportunities in new markets and areas, allowing marketers to expand their outreach efforts and reach new audiences. By identifying new opportunities, marketers can ensure that they are able to capitalize on them and drive organic growth.

Overall, machine learning can be used to accelerate organic growth through smarter link building. By automating and optimizing processes, marketers can ensure that their link building efforts are more efficient and successful, and that they are able to capitalize on new opportunities. This can help to drive more organic traffic and ultimately increase website visibility.

Which Is Better For Ecommerce: On-Page SEO Or Link Building?

On-page SEO and link building are two essential components of any successful ecommerce strategy and both should be used in combination to maximize success. On-page SEO involves optimizing content and website elements such as titles, headings, and meta descriptions to ensure they are relevant to the user’s search query. Link building is the process of obtaining backlinks from other websites to increase the authority of your own.

On-page SEO is a great way to increase visibility, as it helps search engines understand the content of your website and determine the relevancy of your content. By optimizing the titles and meta descriptions of your product pages, you can improve the visibility of your ecommerce store and make sure that your products show up in search engine results pages (SERPs). On-page SEO also helps search engines understand the structure of your ecommerce store, allowing them to easily index your content and provide the best experience for users.

Link building, on the other hand, is a great way to increase the authority of your ecommerce store. By getting backlinks from other websites, you can improve the credibility of your website and show search engines that other websites trust and value your content. This is particularly useful for ecommerce stores as it can help improve their ranking in SERPs and make them more visible to potential customers.

In conclusion, both on-page SEO and link building are important for any successful ecommerce strategy. On-page SEO can help improve the visibility of your ecommerce store and make sure that your products show up in search engine results. Link building can help increase the authority of your store and make it more visible to potential customers. By using both strategies in combination, you can maximize the success of your ecommerce store.

Link building strategies

Link building
There are many ways you can build an eye-catching website. But the main thing to consider here is whether your websites drive in more traffic or not. When you search the internet, you can easily come across n number of websites that face with the problem of how to generate more leads and increase web traffic. One of the finest ways to overcome this problem is adhering to SEO link building strategy. Link building is an effective and useful element to boost your website traffic in an unexpected way.

Linking your specific webpage to another website in actually an excellent way to increase the number of visitors and eventually get high ranks on major search engines. This will help reach more daily visitors to your website. Once major search engines like Google, Yahoo and Bing find your website dependable and relevant to the public, your webpage will automatically be ranked up and drive more visitors in. If you would like to use SEO link building strategy to bring in more visitors to your webpage, you should adhere to some strict guidelines to reach the anticipations of major search engines.

• Since we are living in a modernized and internet based world, it is good to provide trustworthy, updated and verified information in your website. It is also an excellent way to uplift your standing in the virtual world.
• It is extremely important to link your webpage to certain websites that are in the same niche like you, as it plays a major role in increasing your website’s rank. After all, ranking high matters here.
• Once your webpage is made to run with effective link building strategies, search engine robots will be capable of seeing your website as dependable to read into and they will ultimately rank you higher. Remember, it is totally a waste of time to link your website with certain websites that have nothing to do with your webpage or your niche.
• Beginning is always the hardest, have in mind. Once you reach your target audience, automatically many other websites will link to you and help in better ranking. If your website is more famous, then more websites will join the club and generate more leads.

SO, if you are newly constructing your webpage, don’t wait to create links on popular sites and link them with your live webpage. It will certainly help build your name online.

How to formulate link building strategies?

Listed here are some important link building strategies that you should seriously consider:

Clearly know your target market

Once you know your target audience, you can have a clear idea on building your link’s platform. You have to choose topics that totally depend on the market you choose and discuss things clearly. If the market is for business articles, then proceed with business articles and if not, think of other relevant topics you can expound.

Make a list of web pages that appeal to your target audience

Once you do have a clear picture of your existing and target audience in your mind, you could create a list of web pages that will help expand your visitor base. Try to locate websites that already appeal to your target audience. Links from these web pages will help you reach out to many new visitors.

Read more and more

By reading more and more articles on various topics, you can easily diversify your website. When you throw a glance on other articles, you will get to know what to add and what not to add in your website. Also, you could learn something that you have not written about yet. Continuous reading will help formulate your own unique writing technique and it will surely impact your business in a positive way.

Advertise on topics

You can recommend either books or media channels to your articles. By doing so, you can gain popularity for yourself since readers would probably think that you are straight to the point and you clearly know what you are discussing.

Create unique and catchy content

People tend to appeal to specific content and read on further, because they are framed in a unique and interesting way. An original and creative content will go long way, since visitors would find it more and more appealing. Many people don’t read copied content since they might have been crossed the same phrases over and time again. Today’s advancement in technology gives option to the visitors to scrutinize the originality of the content, so it is always good to be creative, catchy and unique in what you write.

Match content to websites

Try choosing sites from the created web page list that can possibly link to the content you made.

Broken Link Building

What Are Broken Links?

A broken link is a link on a website that no longer leads to the content that it’s supposed to be referencing. Instead, you get one of these big, unpleasant 404 graphics:

How to Find Relevant Broken Links

Using Ahrefs as our broken link checker, we can look at every 404 that currently exists on HubSpot. And not only that, a tool like Ahrefs provides information on which pages are currently linking to these broken pages.

If you’re running a marketing website and had a piece on the buyer’s journey, for example, you now have 172 leads to go after broken links.

The fun doesn’t stop there, either. It’s a pretty good bet that those 172 sites care about marketing, right? So you can also check to see if they have any broken links that you could pursue as well.

See why this strategy is so great for scaling?

There’s another conventional method for finding broken links: scraping resource pages. With this method, an SEO uses advanced search terms in Google or another search engine to find resource pages relevant to their niche.

So what does that look like in practice?

Let’s say you’re trying to promote a marketing website. You would type things like this into Google:

• marketing intitle:links

• marketing intitle:resources

• online marketing inurl:links

• online marketing blogs inurl:resources

From there, you pursue the SERP results that look promising, and manually check that all the resources they list have working links.If you come across a broken link, toss it into Ahrefs or a similar tool to see who else might be linking to the broken page.

The Key to Converting Broken Links Into Wins

Finding these links is easy, nowadays. There are plenty of backlink tools that can show you which websites are referring to broken pages. To name a few:

• Ahrefs’ Site Explorer.
• Screaming Frog.
• Moz’s Link Explorer.

But now we’ve reached the hard part – asking a webmaster to replace a broken link with one to your own website.

Outreach is difficult, no matter what link building strategy you’re using. However, that’s actually one of the advantages of broken link building.

In theory, helping a webmaster to identify broken links and fix them is something that could help you to establish a working relationship.

Final Tips to Win Broken Links

Broken link building is still a fantastic tool for earning meaningful links.

In fact, it even has significant advantages over link building staples like guest posting. And as long as you use it in the correct manner, you will see results.Don’t assume that simply having a replacement resource will be enough, though.

Webmasters get emails and pitches all the time; for you to stand out in their inbox, you need to communicate quickly, effectively, and give them a reason to work with you.

The best way to do that is to lean into your own personality to make your emails friendly, helpful, and approachable.

The longer you work at it, the more you’ll improve. All forms of link building take some trial and error.

The nice thing about it though is that you can track what emails work the best. Over time, you can change your style to generate even more wins.

Dmoz link building worth it

Dmoz for link building

I saw an interesting discussion in webmaster world. So the discussion was about the famous human edited directory Dmoz. Dmoz.org was one of the most important location to get backlinks because it was the only free high quality directory that existed in internet for a long time. No free directories can come close to the quality and importance of dmoz. But Dmoz lost its shine when Google directory stopped using Dmoz.org to populate their directory. Google realized that Dmoz is no more important because no one use it to find quality sites. Only reason people use Dmoz these days is to find a relevant category to submit their site to get a quality backlink.

So the question is dmoz backlink still a quality one? My answer is yes , a link from dmoz is still good for your website. When you enter dmoz it is for a life time. It is a lifetime free listing for your website. Dmoz belongs to mozilla network which has a high PageRank distribution among themselves. All those high PageRank distribution is passed on to Dmoz, so Dmoz will remain to be a high quality site. Dmoz itself might lose its value but a backlink from dmoz is still worth it. It is not worth dying for, there are 100s of high quality links possible from other organic sources but if you have a great website make sure you submit to dmoz and forget it. When dmoz clears it’s backlog of website submissions and reviews your website they might consider including it in their directory. Never ignore Dmoz.org for backlinks. But never lose your sleep getting a listing in dmoz, just submit and forget.

Tags: dmoz, dmoz backlink

A Professional Advice for Quality SEO Link Building!

Link building in the right way is a key to success in the SEO world. Read on how you can improve your link building to achieve high rankings on Google!

As you know that the Internet is built on the links. This means that Link building has a significant role to play in achieving the rankings on the Google. If you are still living in the era where buying hundreds of spammed links was possible, consider yourself as outdated. Now, such practices have been strictly banned by the Google- making you push to go for the genuine methods of link building, so that you can create your online reputation in the most organic way.

Nowadays, what works in the world of SEO, is the superior link building techniques. You will never notice the improvement in rankings if still using quantity over quality links. Search engine rankings have become far more difficult to achieve unless you build a good relationship with some authority websites which will help your brand to stay authoritative in the eyes of search engines. Therefore, all you need to achieve superior rankings is to go through and implement the specially crafted link building techniques which are proven to work. Get the insight below.

3 Unique Ways To Perform SEO Link Building Are:

1. Create infographics For Higher Brand Awareness!

Infographics enhance the approach for an outstanding SEO link building. If you use infographics in a creative way, your website will not only look nice but will also increase your brand awareness. Carefully created infographics are a secret key to the best marketing approach and a great link-bait method to grab many eyeballs. It has been seen that aesthetically appealing visual content has higher chances of going viral as well.

So, if you possess crucial information, don’t let the opportunity go by creating it to the text rather turn it to the fascinating information with attractive infographics. The next step is to get people to link to it. For making the most out of your link building plans, you may also consider using a few trusted infographic submission sites which will boost your campaign.

2. Amplify Your Internal Linking Strategy!

If you want to increase your website’s usability, consider implementing internal linking. This SEO approach helps the users in finding the most relevant content in your website. Adding relevant internal links also helps Google understand that you have tons of correlated content in your various posts/pages which promise you to be a credible authority. This top-notch link building technique works best when you have 6-7 interlinks to different posts on your web page.

3. Make Your Reach To The Influential Bloggers!

Reaching out to the professional bloggers who are specialized in your niche helps building quality backlinks. Just try finding these influential bloggers on the social media and engage with them for the mutual benefits. This is a time-tested approach for gaining the potential users of that blog and is a worthy stuff. This way you would be getting more attention from the search engines and from the potential users online which will accomplish your successful link-building mission.

Conclusion

Reaching to the top of the search engine page is achievable if you strategically work to implement the above mentioned link building tactics. Though with the continuous change in the Google’s algorithms, it is becoming harder to be visible on the very first page but SEO link building requires persistence to be successful. Just make sure that you invest your precious time in building those high-quality links and the success will eventually be yours!

Search Engine Genie has mastered the science of link building and can teach you too. Leave your concerns for quality link building on us. Call us to know more about the services we have got to offer you!

Matt Cutts says No follow links won’t hurt search rankings in Google

No follow links serve as the main purpose of generating traffic. What happens if you have many nofollow links? Does that have negative impact in your site?

“No, typically nofollow links cannot hurt your site – so upfront, very quick answer on that point,” says Matt Cutts “That said, let me just mention one weird corner case, which is if you are leaving comments on every blog in the world, even if those links might be nofollow, if you are doing it so much that people know you and they’re really annoyed by you and people spam report about you, we might take some manual spam action”

Here Cutts points out blog comments as an example for nofollow link as it is practiced in large scale throughout internet. In case if you are spamming in large scale, then Google may take manual action despite of nofollow links. In general nofollow links have no effect on rankings until you don’t annoy the entire web.

Ref: https://www.youtube.com/watch?feature=player_embedded&v=QSEqypgIJME

Duane Forrester, Sr Product Manager of Bing talks about natural links

Duane Forrester, Sr Product Manager of Bing posted “10 SEO Myths Reviewed” on official Bing blog. The blog post revolves around the SEO tips on what should be done to rank your site. The post is very clear about the title tags, social, video, ads, content, links and so on.

The point he makes about the link is so obvious. Duane says,

“You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path.”

http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2014/05/09/10-seo-myths-reviewed.aspx

This clearly highlights that you should not do anything that would get link from other source. To make it simple, one should not buy links or even request webmasters to link to your site.

Natural links are appreciated by search engines and thereby better rankings in search results.

Understanding Matt Cutt’s Quality link building in a paraphrased version

This article is a summary of authorized link building tips gathered from the top picks of Matt Cutts videos and statements. Each of these tips are presented in a simplified version to provide a better insight of what Matt Cutt link building strategies point to.

When you have the stuff you stand out of crowd

If you want to stand out of the crowd you need to be unique and should have the stuff that everyone looks out. The same is applicable for building backlinks to websites that makes it to appear on the top of Google’s search says Matt Cutt.  The ‘stuff for website’ here refers to the quality content that outranks your competitors and makes your site stand ahead in search results.  Build sites with quality, unique and useful content and people will automatically start linking to your site. If your site has the stuff that others are looking for obviously they end up their search at your site.

When you are an expert you will be known by all

If you are an expert you will be known by all for your expertise. Similar is the case with building backlinks to your site. Share your knowledge by engaging yourself in a community such as online discussion forums, blogs, twitter etc. Building relationship by participating in community can influence audience that spread out your message throughout the Internet World resulting in driving authority links back to your site. But ensure that your skill should be used appropriately. Share your knowledge relevant to the community that is valuable to the users who are looking for it.

When you give you get something in return

When you offer something free to someone you will get something in return such as their blessings or a delight. Likewise you can earn quality backlinks to your site by giving away something for free that is valuable to someone. It could be anything that the community will find valuable such as chrome or a Firefox extension, a part of an open source software etc.  Your freebie should be valuable to the targeted community and obviously they will start talking about it and linking to you.

When you have something that someone deserves. Share it.

If you have something that you think will be useful to someone else than start sharing it. Share or promote your stuff over the internet so that one who in need of it gets it. This can help to drive enormous traffic to your site and attracts links. You can make use of social media networks or email networks to share your stuff among the internet community.

Have your presence wherever others need you

When you are the answer of someone’s search then make your presence at the most possible areas of search mode. In this way people will find you and start approaching you for their queries. In the same manner you can attract others to your site and build backlinks by having your sites presence in high quality valuable directories or sites.

Tags: SEO news

Matt Cutt says – Google handles 404 and 410 error pages in different manner

In a recent video, Google’s head of search spam “Matt Cutt” answers a question about how Google handles 404 and 410 error status code.

Here is what he conveyed:

What is 404 and 410?

He initiated the answer by explaining what a 404 and 410 actually mean to Google. These are HTTP status codes sent by the websites, whenever a browser or a Google bot request for a page.

Google make use of these status codes to determine whether the page was not found or is permanently gone.

How Google treat when it encounters a 404 and 410 error status codes?

Matt Cutt says that Google handles 404 and 410 error pages in different manner.

During the crawling process if Google bot encounters a page and sees a 404 then they keep that page protected in their crawling system for 24 hours. This is done to avoid the removal of the page when the 404 error was unintentional.

With a 410 status code Google believes that the page has gone permanently and will never return back. In such cases Google treats a page with 410 as an error.