Role of Keywords in Link Structure

In order to improve your web pages’ ranking and visibility in the eyes of Search Engines you also have to use the right stuff in your links and not only developing links well.

Normal link structure in HTML page
< a href=”siteurl” title=”some text” rel=”nofollow” >anchor text</a>

Apart from other properties related to “anchor tag”, the following tags are essential in a link structure:

1. Title
2. Anchor text
3. Rel

Title and Rel properties:
The property “title” (displays a tool tip like text while moving the mouse over the link) is used to specify additional information on a link and the “rel” property is used to determine the link (may be external or internal) should be followed or not by a search engine spiders to crawl your pages. When the “rel property” is not set to “nofollow”, the search engine spiders will try to follow the links on the page and it will make a way to crawl new pages.

Anchor text:
Search engines use the anchor text to remember the target pages. If we use our anchor text with care the target page will get advantage being tagged in the search engines and a particular anchor text will become “keyword” if you use it in a consistent way.

You can get a lot of weightage in search engines point of view, when you build many links pointing to your site using that “keyword” and the results in search engines will be fine.

“Keyword” is a special word which is used to differentiate your site or a single page with others – frequently used to obtain visibility with users and search engines.

Conclusion:
From the above, you came to know about the importance of keywords in the link structure. Make search engines to utilize your keywords to reach your site and get more traffic.

Steps for writing a good Link Building Letter

Most often what we do for a link building letter is either we write a formal letter of our own style or we copy someone’s letter. But still that sounds to be a formal letter referring a formal letter mainly when you send the same letter to several sites handled by the same webmaster. Let your letter be unique from others. The very first thing to be concerned of when writing a link building letter is the subject of the letter.

Unfortunately, not all the mails sent by you are read. As the personal filtering systems get better, the chances of your message getting received declines. Hence it is necessary to pay attention to your subject, as you REALLY want to get your mail read by someone you have never contacted before and you also need them to at least give your message body a couple second glance.

Give the actual purpose of the letter in the subject line for that don’t use subjects like Trading links or trade links? Free links etc. Just mention regarding what and which site you are contacting a person in brief. Make an analysis on how to increase the open rates of your email.

Not only the subject line but also other potential elements that appear in the headers of an email and get displayed in a reader’s inbox requires an attention.

Then comes the actual body of the letter, if you own a website, surely you would have seen some annoying requests for links that usually go something like this:

Dear Webmaster,

I need link in pr3+ of any yyy site.

If you have my requirements, kindly add my link info given below :
Url :
Title:

I can put your link details on my sites :
(Url) pr2
(Url) pr2

Please add my sites information on your site and mail me, your link will add within 12 hours.

We will be glad to see our link at your site and have you as our links partner. It will be appreciated if you can send us the exact location of our link.

Waiting for your positive reply
XXXX

This was a link requisition letter that I received recently for my site. Such letters whether for link building or link exchange, with no doubt goes to trash. So have your body neatly presented unlike this one.

• Start your letter by describing what you found interesting in their site and what has made you to request them a link.
• Then describe the pages for your site and the page that you want them to link to.
• Also mention where you want them to place your site’s link and the benefits of linking to you. Website owners wish to link to sites that are of their users interest, so try describing how your site relates to theirs. Don’t write a story out of it, try to fit it within 25 words or less.
• Another important thing is DON’T propose a link trade – If your site is worth for a link, you should be able to get it without a reciprocal link agreement.

Write such letters from a company e-mail address as it will help the webmasters to know you better. Don’t mass-mail. Find out the name of the person you’re writing to, and use it. Finally sign your own name and title. And that’s all is to be done for a good link building letter.

Deep Link submission

Contextual Link Building

Getting links from supplier

Step 1: “get client to tell us who their IT support company is”. Easier to action.
Obviously this wants to be followed with something like:
Step 2: “research suppliers website to observe if they use testimonials or link to clients”.

Custom Link Building

Valuable tactics for link building

Mention without a Link – This one is amazingly effective. Your goal is to identify sites/pages that already mention your brand/product/service/website but have failed to offer the direct HTML link. Just shoot them a pleasant, personal email and request the link – success rates can be very high. To find these willing linkers, you can use Yahoo’s advanced search parameters.

Profile Sites – All those “Web 2.0” sites that permit for the creation of profiles with links, from Frappr and Newsvine to MySpace and Yahoo! 360 to Digg, Del.icio.us and StumbleUpon are goldmines for links. Even those that don’t have direct links enabled often allow you to submit sites or explain what you’ve “tagged” or visited.

If there’s a mainly strong site in your sector that you desperately want a link from, this tactic can be of occassional use. The idea is to write a news article with some authority and request a quote from the company/individual you want a link from.

Sites from City search & Yellow Pages to Google provide global, local links if you sign up with them, but in nearly every mid-large metropolitan area, there are literally hundreds of directories and lists of local companies in every possible category. Oftentimes they’re free and even when they arent; the prices to be listed are fairly inexpensive.

History of linking with search engines

Triangle linking

Link farm and its expression

A link farm is any collection of web sites that all hyperlink to every other site in the group. Although some link farms can be formed by hand, most are created through automated programs and services. A link farm is a structure of spamming the index of a search engine . Other link exchange systems are designed to allow individual websites to selectively exchange links with other related websites and are not considered a form of spamdexing.

Where link weighting is still believed by some Webmasters to influence search engine results with Google, Yahoo!, MSN , and Ask , link farms remain famous tool for increasing PageRank or perceived equivalent values. PageRank-like measurements apply only to the individual pages being linked to, so these pages must in turn link out to other pages in arrange for the link weighting to help.

The expression “link farm” has always carried with it a derogative reputation. Many reciprocal link management service operators advertise the value of their resource management and direct networking relationship building. The reciprocal link management services support their industry as an alternative to search engines for finding and attracting visitors to Web sites.