Regularly reviewing your internal and external links is one of the requirements for managing websites. You must have "management controls" to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy.
Why It is Important?
- Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.
- Links keep search engine spiders from properly indexing your site.
- Links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.
- If links are not "broken," they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.
posted by Alenjoe
@ 11:39 AM
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