Breaking into an accumulating critical mass quickly for your blog is not an easy task. While popular blogs in your niche have established brand, it is possible to 'steal' their mindshare and build a tough readership of your own.
The success of a blog frequently depends on its viewer's size. When many people read your blog frequently, your content will potentially be spread widely, which grows your site faster?
So what is the secret to building a large blog readership? Content distribution and the development of a supportive core viewers. And that is really the key. It is not just about the quality of your content. It is about having broad distribution channels.
Once again, readership growth does not only depend on the value of your blog posts, but rather their circulation reach. It is about how much attention your content receives.
The value of content is skewed and much of its eventual impact actually depends on distribution more than anything. Top quality link bait will be impotent if only three people get to see it. On the other hand, a mediocre article can become extremely popular if 100 bloggers see and write about it.
The correct same AP story can be found on sites like Google News or the Huffing ton Post, but they did not get any exposure on Digg and hence, did not receive as much attention from the blogosphere.
Having people who see and distribute your content is vital for readership growth.
If you can expand your sharing channels, you can even develop perceived power and brand strength, just purely from your everywhere presence. People will naturally talk about what they see regularly or the brands they are familiar with, instead of something unknown to them. This is known as mindshare.
posted by Horshan
@ 11:59 AM
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