One-way link building is a good way to improve your link popularity and ranking in the search engines. These links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
The big "plus" point of one-way links is that you don't have to worry about linking back to a "bad neighborhood". If your site has links pointing back to sites that serve as "link farms", you may not gain, and could actually lose page rank. These sites are very rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topical emphasis here, it is clear to other search engines that the sole purpose of these sites is to artificially increase the number of links pointing to your site.
Another advantage to these focused, one-way links is that they will tend to stay in same place. A website that features a link to your site probably does so because that site's owner thinks that their visitors will benefit from the content which your site has to offer. Rather than simply trying to manipulate search results, they want to add to the experience of their visitors and you benefit from having a long term link in place. Sites that are featuring reciprocal links may simply drop your link when it no longer suits their linking strategy.
posted by Skarmund
@ 8:44 AM
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