Link building is a huge part of SEO but many new site owners appear to either not fully realize what goes into it or they have outdated information. In either case it can cause you not to rank well. The most general link building method is link exchanges. Though search engines scowl on them, they can be a useful strategy to raise page rank. For some businesses, there simply aren't a lot of people to exchange links with. The main problem we see on a regular basis is when people link to whomever. These links may or may not be associated and they always seem to bond to a "link page" with reciprocals to either homepage or back to their own link page.
Targeting each page's keywords of other pages of your site with those back links will help you in rankings. If you have to exchange links, spread them all over your site. Have the incoming links support other pages also. Exchanging links with unrelated sites can cause your site to be partly crawled or can get you banned. Exchanging links with low PR and deeply reciprocal linking sites won't rank well on the engines. Buying links is good, if you know where and how to buy those. Just use the same rules as exchanging links. Always make it sure the site is correlated to what you offer. Don't be anxious to buy a link if you feel it will drive in excellence traffic.
Article submissions are also popular, and for good motive. Just write one and submit it to article syndication sites. It's very efficient and can be very useful if done properly. Many companies fail to snatch advantage of the anchor text in them and as they do, it always goes straight to the homepage. If you would like your article to be positioned on other sites or you are planning to fabricate your brand, a poorly written article will not aid you.
There are a lot of other ways to get links, but these are the common. Optimistically, this will leave you with the proper notion that linking is not all about quantity. It is concerning the quality of the links, the good content around them, the pages that they are on and also the pages they link to.
posted by Skarmund
@ 4:40 PM
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