I have put together a slide presentation that explains the differences between three types of RSS feed:
* Generalized
* Group-Specific
* Personalized
Each of these types of feed has their advantages and disadvantages; the non-profit organization should carefully strategize before selecting the type to use.
Incidentally, many are considering the personalized RSS feed as an alternative to personalized eNewsletters. ÃÆ'‚ÂÂ Studies are showing that 30-40% of opt-in eNewsletters are not being opened and read. ÃÆ'‚ÂÂ Spam and over-filled email boxes are to blame.
On the same site, I provide a working prototype of a simple, personalized feed. ÃÆ'‚ÂÂIn this demonstration, we collect name and email address and the feed then carries a unique ID that ties back to those identity items.
posted by Horshan
@ 10:33 PM
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