Link exchange is known as Reciprocal link exchange defined as the put into practice of exchanging links with other websites. There are infinite methods of conducting link exchanges. The aim of exchange links is to increase the traffic for their sites.
The main advantage of link exchange is to improve the link popularity and increases the search engine rankings. Major search engines like Google rank pages on the basis of content as well as link popularity. It is a disgrace if a site is not listed in Google and web pages that are not listed in Google are all part of the Invisible web. Link exchange results increase traffic in a site more visitors from link partners.
The best method to be listed among the top rank sites of major search engines is by exchanging links. Though the relevance of a websites is determined using Page Rank by Google, the number of pages having links towards the sites, the contents of the pages and the pages linked to it are important. Link exchange with relevant websites using keywords as anchor text this improves search quality since the search engines estimate the people and site linking to the web page too.
posted by Horshan
@ 11:20 PM
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