I got these 5 tips from Adsense team about how to optimize Search Box for Adsense publisher... Following these tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let's see AdSense for search. As you might know, Google recently included Custom Search Engine into AdSense for search to offer additional customization options and enhanced targeting. Whether you have already implemented an AdSense in your site or you're getting started with this feature, we suggest these five optimization tips:
1.Place your search boxes in observable locations.
Incorporate your search boxes in easy-to-find location, like under the header or in your left navigation. Keep the placement of your search boxes consistent in all your pages, so users would know where to look if they need any help finding something.
2.Insert two search boxes to content-rich pages.
For pages with more content or which need scrolling, try to place one search box at the top of the page and one more at the bottom. A box at the top will allow users to do a search immediately, and the box at the base will provide a search option to users who would have just completed reading your content. You could also track and compare the performance of both the boxes by making custom channels.
3.Host search results on your own site.
Inorder to keep users on your pages, you could host your search results and ads inside your individual pages. If users don't find what they're looking for in the search results, they'll be able to navigate to other sections of your site with your site's template. In addition, you can further incorporate your search results into your site by customizing the color of the results page.
4.Add a search box to your search results pages also.
Similar to 3, try to place a search boxes in your search results pages so that users could perform more searches from your site.
5.Customize your commercial locations.
Place your ads at the top and right side of your results pages. This provides added visibility, and our also tests have shown that these locations can develop monetization.
Once you've optimized where the search boxes are placed in your site, do not forget to try new targeting options like keyword refinement and vertical search. To generate AdSense for search code and gain advantage of these features, sign in and visit your AdSense Setup tab.
posted by Skarmund
@ 4:40 PM
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