Link Building Info: How Do Text Links help out My Website Rank higher in the Search Engines? - Link building information blog, A weblog on link building strategies and link baiting techniques

GOOGLE IS WATCHING YOU !

How to get a higher Search Engine Ranking?

To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That's the time Google starts watching you!
If you return to Google in a very short time, the webpage was obviously not what you were looking for...
Mr. G remembers that and gives that page a lower position in the results.

So how to make sure your visitors stay a long time on your own web-pages?
Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.

Google will reward you for the following:

1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.

2) Relevant content; a visitor that lands on your page when he typed 'SEO PHILIPPINES' in his search-engine want to read about Philippine related SEO tips.

3) Unique content; Google doesn't want to stuff his data-base with the same articles.

4) Content that is concentrating on one 'theme' only; do not include subjects that do not relate to your product/service.

5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).

6) Frequently refreshed and new content; that shows you keep it up to date.

7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.

8) Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.

Hubsite or Authority site ?

You have to make up your mind; which system you use for your web site?
Both are loved by Google, Yahoo etc.

A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.

I see you thinking "How to earn money from that?"
Well, Google and Yahoo are hubsites..! Need I say more?

Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That's the time you gently offer your stuff...

They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
The hubsites are easyer to make than authority sites.

An authority site consists of copywriting about one certain 'theme' or subject and it has not many outbound web links but mostly back-links.

Can you use the next tricks ?

How about making a lot of little extra websites that link to your main site?
Nope. If you host them on the same server, Mr. G. will see that.

How about making a lot of comments in Blogs?
Nope. Most blogs have a 'No-Follow' for the URL or text-link that you add in there and thus search-engines do not see it.
Those with a 'Do-Follow'; how long will your comment stay there?
Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).

How about link-exchange (reciprocal links)?
Nope. 'I give you a link if you give me one back'? That's an insult to G.

I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.

If you have a website that people love, you do not need SEO optimization!
Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
Your website will be around for years to come which give you still more credit; the sky is the limit.
Even when there is an 'Algorithm Change' (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.

Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
And mostly they will cost you heavilly ($$$) or it might even attract the attention of some 'real people' working for Yahoo and then they take a look et voila; you disappear from the screen altogether.

Do I see tears welling up in your eyes?

Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
Also be reminded that there is still a lot of gueswork and luck and 'Trial-and-Error' involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me ;)
Because eventualy YOU have the most knowledge of your product/service.

If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a 'No Cure No Pay' or tell them you only pay if you make extra sales.

This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.
E-mail stevebrall@yahoo.com
You can ONLY reprint this article with this resource box included.

1 Comments:

At November 12, 2008 1:52 PM, Steve Brall said…

GOOGLE IS WATCHING YOU !

How to get a higher Search Engine Ranking?

To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That's the time Google starts watching you!
If you return to Google in a very short time, the webpage was obviously not what you were looking for...
Mr. G remembers that and gives that page a lower position in the results.

So how to make sure your visitors stay a long time on your own web-pages?
Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.

Google will reward you for the following:

1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.

2) Relevant content; a visitor that lands on your page when he typed 'SEO PHILIPPINES' in his search-engine want to read about Philippine related SEO tips.

3) Unique content; Google doesn't want to stuff his data-base with the same articles.

4) Content that is concentrating on one 'theme' only; do not include subjects that do not relate to your product/service.

5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).

6) Frequently refreshed and new content; that shows you keep it up to date.

7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.

8) Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.

Hubsite or Authority site ?

You have to make up your mind; which system you use for your web site?
Both are loved by Google, Yahoo etc.

A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.

I see you thinking "How to earn money from that?"
Well, Google and Yahoo are hubsites..! Need I say more?

Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That's the time you gently offer your stuff...

They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
The hubsites are easyer to make than authority sites.

An authority site consists of copywriting about one certain 'theme' or subject and it has not many outbound web links but mostly back-links.

Can you use the next tricks ?

How about making a lot of little extra websites that link to your main site?
Nope. If you host them on the same server, Mr. G. will see that.

How about making a lot of comments in Blogs?
Nope. Most blogs have a 'No-Follow' for the URL or text-link that you add in there and thus search-engines do not see it.
Those with a 'Do-Follow'; how long will your comment stay there?
Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).

How about link-exchange (reciprocal links)?
Nope. 'I give you a link if you give me one back'? That's an insult to G.

I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.

If you have a website that people love, you do not need SEO optimization!
Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
Your website will be around for years to come which give you still more credit; the sky is the limit.
Even when there is an 'Algorithm Change' (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.

Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
And mostly they will cost you heavilly ($$$) or it might even attract the attention of some 'real people' working for Yahoo and then they take a look et voila; you disappear from the screen altogether.

Do I see tears welling up in your eyes?

Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
Also be reminded that there is still a lot of gueswork and luck and 'Trial-and-Error' involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me ;)
Because eventualy YOU have the most knowledge of your product/service.

If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a 'No Cure No Pay' or tell them you only pay if you make extra sales.

This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.
E-mail stevebrall@yahoo.com
You can ONLY reprint this article with this resource box included.

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